Managing your brand

It’s a good idea to get one person to take responsibility for your brand strategy – if you can’t do it yourself, appoint a qualified employee instead.
Keep employees involved by setting up a suggestion scheme, or regularly taking the time to discuss your brand and how your business is performing.
Continually reinforce the message that what they do is important and explain why. Make sure they know that breaking the promises to customers that your brand makes – even just once – can damage the brand and your business.
Getting customer feedback
Get regular feedback from satisfied customers to check that your business is consistently delivering on the promises your brand makes. Ask dissatisfied customers or former customers for feedback as well – you can gain valuable, and sometimes more honest, information from them about how your brand is
perceived. Honest and constructive criticism can help you see where there’s room for improvement.