7 Tips on Locating Buying Decision Influencers

1. Write down the top 50 people or groups that impact buying decisions for a specific product or service of yours.
2. Describe the people or groups. For example, if you sell tear-free shampoo, don’t just write down housewives, write housewives with male children between ages 3-8.
3. Assess the importance of blogs in your industry. Only one or two may be of benefit.
4. Get a colleague to repeat the exercise, preferably a person at a different level or department. Compare lists. Are they the same or different? Which people or groups made it on both lists?
5. Conduct market research on these prospective influencers. To best establish who influences a community of decision-makers, those decision-makers must be approached.
6. Once you identify them, consider what media they frequent and in what context. Where can your product or service fit without coercion?
7. Measure results of targeting them. If possible, keep in contact with them, and examine their quality in your profits month by month.