6 Steps for creating a successful promotion

1. Set Objectives
Define your communication goals for the product attributes and the message you want to get across to consumers and the press.
2. Layout a Plan
Understand the merchandise mix you will need to successfully communicate your message as well as the type of product presentation and promotional program that will draw attention.
3. Create a Proposal
This will contain details about the promotion. You will also use it to approach brands to invite them to participate in the project.
4. Find a Location
Even in today’s economic environment, this can be challenging. Property owners can be reluctant to allow short term rentals that might result in missing out on a 5 year lease. Get a good agent and put on your walking shoes. Think about locations that will reflect your brand and its consumers.
5. Organize a Promotional Plan
Make sure to have concrete plans in place to hold events in your space that will feature the different offerings. Be ready ahead of the store opening with collateral and press releases.
6. Build Retail Environment
Chances are that you will have a small time window to build out the space so that you can maximize your time as retail operation. Branding and display are of critical importance to get your messages across.