4 tips for successful blog optimization

1. Find a practical purpose for starting a blog: There are many reasons why companies would benefit from starting and publishing a blog. Some might use blog software as a content management system for an online newsroom or to archive newsletters to the web.

2. Optimize templates initially and content on an ongoing basis:  Blog content optimization means leveraging a keyword glossary to allow company bloggers to make informed choices about what phrases to use in titles, categories, body copy, anchor text links, tags, image alt text and others. This is an activity that often gets diluted if there isn’t a quality assurance effort, oversight editorially or persistent attention to SEO.

3. Plan editorial and source content: Unlike traditional publications, blogs do not typically have editorial calendars but why not?  Use categories as an indication for the topics the blog should be posting about. Category keywords should support the business goals defined in the blog’s objectives.

4. Socialize: Blogs are a big part of what makes up social media, so it’s important that bloggers are socials.