3 Tips on Developing Buyer Personas

1. List all of your customer groups
You want to break your customers up into as many segments as possible which will enable you to develop specific content, keyword phrases and messages that will drive the most results.
2. Rank the list of customers
This can be done by evaluating each group in terms of highest purchasing power, most influence, easiest to reach, highest frequency/concentration etc.
3. Think like your customers
After prioritizing your core customers, begin developing buyer personas for each one.  Talk or survey your customers or at the most basic level try to think like them.