The Spark Of Recognition Theory

“A spark of recognition is there at the root of most good communication. It’s true of a painting or a novel. It’s true of great advertising too.”
- David Abbott
What It Takes To Create A Masterpiece?
1.    Great Insight
2.    Relevance
3.    A Bold & Engaging Idea
4.    A Whole New Twist To  A Discernible Human Truth

What’s Technology Got To Do With It?
There’s a role for technology. Unfortunately we tend to mix things up these days.
Technology is not an end in itself. It’s an enabler; a means of bringing the impossible thoughts of the creative mind to life.

Lanre Adisa is the MD/ECD of Noah’s Ark Communications