Unilever Reaffirms Commitment to Homecare

Unilever Nigeria Plc has strengthened its commitment towards supporting effective homecare with the recent launch of a nationwide campaign for Omo Multiactive Detergent which gives bursary awards to over 240 mothers to support their children’s education and general well being.

 The campaign tagged “Omo Stains Challenge” is designed to reinstate the brand’s leadership position in quality product delivery, and to challenge mothers to put Omo Multiactive to the test as the detergent is specially formulated to cater for all their laundry needs.

The message of the campaign which is built around “dirt’s biggest lessons” emphasizes the fact that stains are inevitable in the development of a child, while pointing out the detergent’s capacity to remove the most difficult stains from clothing materials.

One of the mothers who benefited from the bursary awards at the campaign which took place in Aba, Abia State, on Saturday, July 18, Mrs. Ngozi Osondu, expressed delight in the product adding that her loyalty to Omo Multiactive Detergent was due to its consistency over the years.

“I am honoured to receive this bursary award for my child. I will accept it as my reward for continuously using Omo for over ten years. I wish to commend Unilever Nigeria Plc for showing such concern for the children of their consumers and for the sustained quality standards and improvements made on Omo Multiactive Detergent,” She said.