Survey Confirms CNN as #1 international media brand in Africa

Martins Okoh
CNN is the undisputed leader of all international channels, including both news and entertainment, in Africa among the continent’s key audiences. Results released last week by Synovate, in the debut EMS Africa Survey, confirm CNN as the #1 turn-to channel for both television and online audiences in Africa. These findings thereby reaffirm CNN’s leadership in the EMEA markets as a whole.
The data therefore not only demonstrates the value of CNN’s reach and position in Africa to international advertisers looking to expand their portfolio in this region, it also confirms that CNN is the most watched and powerful platform for African brands looking to generate international exposure and awareness.
In a quick response to the development, Rani Raad, SVP CNN International, says, “We’re delighted that the first ever EMS Africa survey reinforces CNN as the network of choice for the continent at such a key time in its economic growth. As the demand for news content across multiple platforms grows, these results validate the strong ROI advertisers experience with exposure across CNN TV and online.”
Raad’s opinion on the rating results is that “they endorse the strategy of our existing African client base that aims to spread its message beyond their immediate borders, both across Africa and into Europe, Asia and Latin America, as well as underline the role we can play for international advertisers looking to move into Africa.”
The strong viewing levels come as CNN continues to expand both its regional programming and international news.