Star Beer Calls Consumers for 2009 TV Gameshow

Ralph Tathagata-

Nigerian Breweries has announced its 2009 Star promo tagged “Star 60th Anniversary TV Game Show.”
Addressing newsmen in Lagos, Tony Agenmonmen, Marketing Manager, Lager, says: “This year, the excitement with Star continues with a special edition tagged ‘Star 60th Anniversary TV Game show’. This is a part of the year-long celebration of Our Own beer at 60 years.”
He also reveals that “Consumers will get a chance to participate in the Game show through a very simple process which is as follows: buy Star, while enjoying the rich taste, look under the crown corks for a special code, text the special code seen under along with name, age, sex, and location to the short code “7827.”
Electronic draws will be conducted every week to select and invite 30 persons to participate in the Game show.  The Game show will run for 8 weeks, from now till the 15th of December 2009. Three lucky winners will each smile home with the grand prize of N1 million cash every week.
It was disclosed that lucky viewers with correct answers sent in by SMS, will win N10,000 cash each and that the Game show will be aired on Wednesdays on NTA Network, from 10.30pm to 11.30 pm; Thursdays on AIT from 11pm to 12 midnight; Saturdays on STV from 10.30pm to 11.30 pm and on Africa Magic.