Outdoor Practitioners in Enugu and Ibadan Diversify

Onyinye Obiweluozor-

Following the trend in the outdoor advertising business in Lagos and Abuja, practitioners operating in Ibadan (Oyo state) and Enugu (Enugu State) are choosing to diversify their idea of outdoor advertising.
Prince Ayodeji Abass, Managing Director, PrimeReach Ltd, an outdoor operator based in Ibadan, says it is no longer the regular outdoor thing. “Outdoor business here is no longer business as usual. It is now about conceptualizing. Good concepts and ideas is what advertisers are looking out for, something out of the usual billboards,” he says.
Mr. Iheanyi Martin, Managing Director, Framework Communications, an outdoor agency operating in Enugu, on his own part, maintains that the face of outdoor in Enugu has changed. “Looking around this city, it is easy to notice that advertisers are focusing on other forms of outdoor advertising apart from the normal billboards. There are branded shelter bus stops at every single approved bus stop in the city, on campuses, and on every approved platform, these adverts can be seen apart from billboards. That does not mean that advertisers are neglecting the billboards, but diversification is the in thing in the industry now,” he insists.