Sesame Street Launches Nigerian Version

Sesame Street, the long-running children’s TV series is launching its Nigerian version with a focus on the importance of education, empowerment for girls and HIV/AIDS.
The first season, which is themed “We Can”, will focus on empowering children to aspire to be anything they want and will encourage them to stay in school. These episodes will involve community participation in the children’s learning process and also show the importance of time for play.
Season two, which is themed “We Do It Right”, will highlight honesty and integrity, courtesy and coping with mistakes. Mutual respect and understanding and gender parity will also be incorporated in the episodes. The third season, tagged “We Live Here”, will focus on community activities that reflect the importance of culture and caring for the environment.
The programme, an extension of The Adventures of Kami and Big Bird pilot outreach project that launched in Nigeria earlier in 2009, will incorporate 78 30-minute episodes. Sesame Street which has other localized versions is produced by Sesame Workshop and airs in over 100 countries.