Practitioners Smile Home as Radio Workshop Closes

Stories by Buki Oyedemi
The 7 Secrets of Creative Radio Advertising workshop held recently by respected Cannes Juror, Tony Hertz, has received commendations from practitioners who participated in the three day event.
Speaking at the close of the workshop, Chukudozie Ikwuegbu of PrimaGarnet Ogilvy, said ‘The workshop delivered key insights to writing a good commercial. Tips on presentation and the relationship between pictures and radio were spot on.’ Marcia Anagor of 141 Worldwide described the workshop as ‘expository’ while Evelyn Ezomo of Zain Nigeria said it ‘provided explicit tips on what it takes to write a good and effective radio ad.’
The 7 Secrets of Creative Radio Advertising workshop has so far held in 29 countries. The Nigerian edition had delegates from leading agencies including PrimaGarnet Ogilvy, 141 Worldwide, TBWA\CONCEPT, Noah’s Ark and DDB Lagos.