Nestle` Nigeria Introduces Star Maggi Extension

Ralph Tathagata-

Nestle` Nigeria Plc has introduced a new member to its premium brand – Star Maggi, under the brand name ‘Maggi Mix’py’.

Speaking at the launch in Lagos, Mr. Martin Woolnough, Managing Director, Nestle Nigeria Plc says: “In anticipation, as well as in response to consumers’ needs, Maggi has gone ahead to further enrich its range of product offerings with this new addition, Maggi Mix’py, to give the consumer a wider choice.”

On the same hand, Mrs Uduak Bassey, Category Business Manager, Culinary, says: “We discovered that consumers are quite adventurous and the very type of food being cooked is the key determinant of the choice of seasoning to be used. Having understood our consumers, we are giving them a wider range of choices while still maintaining our quality.”

Maggi Mix’py comes in 10 sachets of 6g in a roll in form of powder seasoning and also in two variants Maggi Mix’py Classic which comes with a green flag and Maggi Mix’py Garlic and Ginger which comes with a purple flag.

It was explained that the new entrant has not come to replace any of the existing products in the Maggi family, but to give consumers a wider variety of options to choose from.