NBC Unveils New Ultra Glass Bottles

Blessing Nwobodo-

To bring to the Nigerian market the latest technology and step up innovation in soft drinks packaging, Nigerian Bottling Company (NBC), bottlers of Coca-Cola brands, has unveiled a new ultra glass Coke bottles. The ultra glass bottles, which are now smaller but still contain the same content, were introduced to dealers and distributors recently in Lagos.

Speaking at the unveiling, the Regional Commercial Director Lagos, Mr. Wossenyeleh Shiferaw, says that the core Coca-Cola brand was repackaged to meet up with the ever changing market. In his words, “consumers are demanding greater variety and customers want higher service levels. In this dynamic environment, we are constantly evaluating the new way we do business as we strive to achieve profitable and sustainable growth.” He adds that the new bottles are less prone to scuffing because of their improved design and shape and will come in full depth crates to limit their chances of breakage.

The first ever innovative Ultra glass bottles were launched in Abuja last year to replace the company’s returnable bottles. The new bottles are lightweight and easier to handle. They are six times stronger than the current bottles that will be faced out in Lagos after four weeks.

To ensure that the old returnable bottles are faced out of the market, the Head External Affairs, Yanju Olomola, says the company will deploy point-of-sale materials to draw consumers to specified outlets, as well as work closely with the dealers, distributors to achieve the desired results.