Mediareach Wins Malta Guinness Account

Ralph Tathagata-

Mediareach OMD has added the Malta Guinness account to its portfolio, making it the seventh account from the stable of Guinness Nigeria.

The Media planning and buying agency has been managing all six brands except Malta Guinness (formally managed by Starcom media) which it has finally won albeit without a pitch. Guinness Foreign Extra Stout, Guinness Extra Smooth, Harp lager beer, Smirnoff Ice, Gordon’s Spark and Satzenbrau and now Malta Guinness are all under the media custody of the agency.

No reason was given for this development but the consolidation came without any pitch. In the last three years, Mediareach handled just Gordon’s Spark and Smirnoff Ice for the brewing giant.