Knorr: Promoting Bonding with Family Mealtime Campaing-Blessing Nwobodo

Knorr, a seasoning brand from the stables of Unilever Nig Plc is embarking on a journey to educate consumers on the many benefits derivable from having Mealtimes together as a family, saying that mealtimes serve as avenues of promoting family bond and correcting social vices.

Speaking at a media parley organised by Knorr on the Power of Mealtimes, the Marketing Director of Unilever, Dominic Kimani, says that a research conducted by the brand in association with leading world experts across 12 countries with six thousand respondents, shows that Mealtimes have been replaced with the pressures of modern living, including hectic schedules and lack of work life balance that hamper on family’s social, psychological and physical wellness.

It is in this light that the Knorr brand, according to him, has embarked on a journey to educate consumers on the many benefits derivable from having Mealtimes together as a family. “Going by the responses gotten from our research, sharing mealtimes together develops a holistic family and encourages social networking. It also improves relationship, reduces conflicts, helps children with their conversation and vocabulary, and guarantees a healthy food with good nutritional values. The Power of Mealtimes is a cause with a wide and important implications and Knorr strongly believes mealtimes can have a positive impact on lives around the world,” he explains.