Insight Charges AAAN with More Responsibility

Yetunde Ogundipe-

Insight Communications Limited has called on the Association of Advertising Agencies of Nigeria (AAAN), organizers of LAIF Awards, to institute the award to synchronize it with an international recognized award system.

According to Sam Osunsoko, Snr. Account Director of Insight Communication, some Nigerian works got nominated for Cannes, so there should be a marriage between Cannes and LAIF. “When you have some representation of not just Cannes official but also those from some other international creative award on the panel of LAIF, it will add more credibility to the award and further more, it will ginger the people to be more creative,” he says.

Insight came out top at the recently held LAIF Awards, winning 28 awards, which includes a Grand Prix in Outdoor for the Gulder Max ad, “A Man Was Here” and a Grand Prix in TVC for Bank PHB’s “Cars would Run on water” commercial.

Mr. James McTravish, Executive Creative Director of Insight Communication, in an interview with M2, reveals that the secret for the agency remaining on top is its great appropriate mixture of creative people.

He says that “Advertising should be simple to understand, yet it is often difficult

to understand because we over-complicate it. That’s why simplicity works”.

Mr. McTavish, the former Creative Director of 303, Australia’s most successful independent creative agency, just joined the agency few months ago.