Thunder Energy Drink Comes To Nigeria

Another addition has been made to the energy drink segment of the Lagos market. The new addition, Thunder Energy Drink, M2 gathered, comes from the stable of Sunola Foods Ltd., a member of Kewalram Chanrai Group.
According to Mr. Benjamin Ubrure, a sales staff of Sunola, who led a sales campaign team to Ojuwoye market, last week, to introduce the product, the new energy drinks came into the country four months.
The energy drink comes in a 250ml foil can, is non alcoholic and contains Taurine. According to Benjamin a pack of 24 cans of the new energy drink sells for N2, 200, while a can is sold for N120. This, he said, is to enable ‘Thunder’ gain some acceptance in the market as it can not compete at the same price with existing brands for now.
However, some energy drink traders at Ojuwoye market, where the campaign took place, refused to pay cash before stocking the drinks, saying they do not know how it would do in the market in the face of already accepted brands. At Ikotun and Agege markets, where Mr Ubrure told M2 the drink had been earlier introduced, most sellers simply said it was still early to comment on the performance of the drink as it is still unknown to many consumers of energy drinks.