The Race for 2009 SERA Awards Hots Up

Who will be crowned the most socially responsible company in Nigeria for 2009?

Word from TruContact Ltd, the organizers of the annual Social Enterprise Report and Awards (SERA) indicate that 60 brands have entered the race, beating the deadline for entries.

According to Kenneth Egbas, the company’s Managing Partner, “the tempo of the 2009 SERA project continues to heighten and we are very excited about the response to our call for entries placed in the print and electronic media.”

Information available to M2 has it that entries so far received for SERA 2009 cover projects in 29 states of the federation. As a prelude to the awards, an independent verification of the claims has been commissioned and reports are expected later this month, the organizers say.

For the third year running, SERA is being run in collaboration with the Nigeria Institute of Public Relations (NIPR). TV Continental has also joined the fray.