Rosabel Leo Burnet Floats New Company

In a bid to position itself for the future, Rosabel Leo Burnet has floated a company that will champion the needs of its client’s brand in the area of digital communication.

According to the Managing Director of Rosabel Leo Burnet, Mr. Tunji Abioye, the future of marketing communication is in the digital environment. “The traditional advertising will continue to play its role, but from all that is visible, digital communication is for real,” he says.

He also stresses the fact that agencies used to scum at the idea of hiring people who didn’t have mass communication background, or who didn’t go to the university or any formal schools. “But that needs to change, and we have started changing that increasingly. At Rosabel, it does not matter what degree you carry. The quality of your mind and the capacity of your thinking is what we want you to bring to the table.”

In his words, “To us, the agency is a people business; it’s about talents, it about the capacity to think and the capacity to do new thing – to break down boundaries and to create new frontiers.”