PR A Vital Competition Item

Contrary to the view that PR may be losing out to Advertising as a  medium of Marketing Communications, following the economic crunch which has made Brand owners cut down spending on Marketing. The Head Strategist, JSP Communications Consultancy, Dr Phil Osagie, in a recent interview with M2, said that PR is one vital item that can be utilized effectively during the time of economic crunch. “PR is a vital competition item that clients can utilize to add values to their business in the time of economic crunch,” he said

 According to him, PR and Advertising are interwoven; it all depends on the client’s choice of marketing channel. “What the economic crunch has done is to make clients want to get value for their money; they are now most conscious in spending. This is good for the PR business as it wakes the spirit of creativity, which is the driving force for the business of marketing.

On the issue of the economic crunch, he said: “At all times, focus should be on God, clients’ satisfaction and values.”