Guinness Celebrates Arthur Guinness Day Worldwide

Guinness will be hosting the world, including Nigeria, in a celebration of 250 remarkable years, tagged “Arthur Guinness Day” on Thursday, September 24, 2009. According to Brand Manager, Guinness Extra Smooth, Mr. Chidozie Nwokoye, the Nigerian version of the worldwide event will hold at the Ocean View in Victoria Island, Lagos. The event is designed to thank and reward Guinness drinkers for their loyalty, and also to recognize the 250 years of Guinness Greatness.

During a press briefing, last week, the brand manager revealed that the heart of Arthur Guinness Day in Nigeria will be a series of musical concerts that will feature both local and international artistes, including Sean Paul, P-Square, D’Banj, TuFace, MI, Wande Coal and DJ Jimmy Jatt.

As part of its global celebration of 250 years of the brand’s remarkable heritage and brand’s long standing role in local communities, Guinness is also launching the Arthur Guinness Fund. Mr. Nwokoye explained that Guinness will donate 6 million Euros to the Arthur Guinness Fund, which will be active from September 2009. He also said that the Fund will provide seed fund towards a new enterprise initiative, to build a sustainable market for CrystalPur (affordable water which eliminates 99.99 per cent of all water bacteria and parasites, with no chemical and mechanical parts) in Nigeria.

“The Arthur Guinness Fund is being launched to complement our existing Water of Life programme which helps enrich the lives of many communities here in Nigeria, by improving access to clean and safe water, contributing to improved health, education levels and reducing poverty,” Nwokoye stated.  The live TV broadcast of the Arthur Guinness Day Celebrations on 24 September can be seen from 8pm on MNet and NTA.