FrieslandCampina WAMCO Nig. PLC Launches Peak Talent Show

Peak milk, the premium brand of FrieslandCampina WAMCO Nigeria Plc, and one of Nigeria’s top milk brands, has launched an all-time talent show, ‘Peak, It’s in You’.

The Peak Talent Show, as the name connotes, is an open format show comprising different talents like singing, music, dancing, soccer and other sports or acrobatic skills, as well as other talents that has entertainment value e.g. comedy and street performances.

In a statement issued in Lagos recently, the company’s corporate affairs manager, Ore Famurewa, said “In 2008, the Peak brand launched its thematic campaign ‘It’s in You’ and has since strived to take it to the next level to communicate the importance of unlocking one’s potential and also drive a deeper emotional connection between the Peak brand and Nigerian consumers.

The auditions for the show will take place in six different zones of Nigeria namely: Jos, Calabar, Ibadan, Lagos, Enugu and Abuja. The Peak Talent Show has no restriction to talent, group size or age because everyone has got some talent in them just as the ‘Peak, It’s in You’ campaign says.” The Star prize-winner will get an appropriate talent development contract worth N4m plus N1m in cash.