Fin International Opens New Office in Lagos

Evelyn Akpor-

Fin International, a London headquartered Group of branding & communications specialists advising companies in the Financial Services market place, has set up an office in Lagos to bring its specialist skills and experience to the market in Nigeria and West Africa.

The office on Victoria Island in Lagos has been established to help institutions to be the financial services brands of the future.  Since the creation of a strong Brand is a long term commitment that requires time to work, Fin first worked in Nigeria 12 years ago and has now invested for the long haul, intending to work with clients.

According to Alex Glover, Managing Director of the new company, “A brand cannot flourish and grow without making sure that it is constantly adapting to the vagaries of the market and of the customer. Here in Nigeria, the customer on the street is far more sophisticated than current marketing campaigns aimed at them would suggest. As the market matures and grows, financial institutions must connect with their customers at all levels. We are here to provide our expertise, gained in the most competitive financial markets in the World, to the companies that recognize the need to identify a branding and communications strategy that sets them apart from the crowd and addresses their key target audiences in a way that will ensure their loyalty into the future.”

Fin International has been established in joint venture with the Casers Group, owners of DDB, one of Nigeria ’s leading advertising agencies, and as such adds another key discipline as well as international reach to the already comprehensive array of skills within the Group.