Cway Nutri-Milk Promo to Run Soon

Olorunfemi Rhoda-

In order to leverage the three new variants of Cway Nutri-milk that was introduced into the market two months ago, Cway Food and Beverage Nigeria Company Ltd will be running a promo in the near future.
The new variants – pear flavour, mango flavour, and pineapple flavour – were introduced to compliment already existing ones like the apple and orange flavours.
But recent survey carried out by M2 in some notable supermarkets in Lagos reveals poor market presence for the new entrants.
Market sources, however, blame the manufacturer for not doing enough to ensure good market penetration for the product. Investigation made by M2 reveals that the new milk drink is presently available in Mushin and Apongbon markets in Lagos, though it records low patronage.
Tony Ojumola, a representative of Cway Food and Beverage Nigeria Company Ltd, while acknowledging the deficiency, assures that the situation will be put under control. He also said that a new strategy will be adopted to achieve this goal, adding that the new flavours are presently available in Trade Fair and Agege markets. The new strategy will come in form of a promo which will be running soon.