Asian Made Brands Rule Tyre Market

M2 market survey of the tyre market, last week, shows that Asian brands of tyre are having a swell time in terms of shelf presence and patronage as consumers are said to root for them. According to market sources, these brands have been growing in number. This, they say, must have created strong competition for Dunlop Plc which is said to be producing under unfavourable economic climate, a development which, according to observers, informed Dunlop’s replacement of its domestic production with imported tyres from South Africa. At various markets visited around Lagos including the popular Enu Owa Street in Lagos Island, brands like Dunlop and Michelin lacked adequate shelf presence. Among the Asian brands currently enjoying good patronage in the market include GT Radial, Wanli, Maxxis and Triangle. Bridgestone, Firestone and Pirelli are also said to be very much relevant in the market. On which brand can be said to rule the tyre market at the moment, Mr. L. A. Adebisi, a former Dunlop and Michelin dealer at Enu Owa Street, says that “no single tyre brand right now can claim to control a lion share of the market,” adding that due to the economic situation it is what the buyers can afford per time they go for.