AAAN Calls for Pitch

Blessing Nwobodo

In a bid to make its presence and that of its members continuously relevant to business, the Association Advertising Agencies of Nigeria (AAAN) has sent out brief to its members to come up with a comprehensive communication proposal for its business advocacy campaign.
In a chat with M2, Bola Adewoye, corporate affairs executive of AAAN says the campaign objective is geared towards enlightening businesses on the need to keep advertising in a down time. “The mistake that brand owners do during recession is cutting down on their advertising and marketing communication budgets. It is during the time of recession that brands should even advertise more because when recession gives way, consumers loyalty will go first to the brands that stood out amidst recession,” she opines
Adewoye reveals that the campaign is geared towards a professional articulation of the association’s activities. In her words “we needed to give our communication campaign a better touch so that like other businesses that are advertising themselves we could also advertise ourselves as a body to tell the world that they should do their businesses more with AAAN members.”
She could not give a definite answer on the number of agencies that have shown interest in the campaign. “I am yet to confirm from the boss,” she says. “I can only say that we sent out briefs to all of our members.”