Duracell Re-launched Amidst Funfair

It was so much fun at the Silverbird Galleria, penultimate weekend, as Procter and Gamble, makers of Duracell battery, treated members of the public and the media to a game of toy cars. The event was the re-launch of their premium battery brand, Duracell, and the mission was to demonstrate, practically, that the Duracell brand of battery lasts 10 times longer than other batteries. Tagged ‘200/20mins’, the game consisted of two toy cars – one powered by Duracell batteries and the other powered by some unbranded batteries – operated by remote controls, trying to race on a rough terrain. Members of the public and media people present at the event took turns to operate the cars. For each turn, both contestants were blind-folded and made to pick either the Duracell batteries or the unbranded batteries. During the games, the unbranded batteries kept running down, and were changed, while the same pair of Duracell batteries kept powering the toy car marked Duracell.

Speaking to M2 during the game show, Ali Perez, Team Leader (Gillette and New Business Development, West Africa), Procter & Gamble Nigeria Ltd, maintained that Duracell batteries stand the test of time, lasting ten times longer than “other batteries”..

“This event is about re-introducing Duracell batteries to the consumers in Nigeria and creating more awareness in the Nigerian market, and to show them that Duracell performs ten times more than other batteries. It is part of a long process that will be staged in Lagos and in many other cities outside Lagos. It is also introducing our 50% price cut which has been undertaken by our management to make the product more affordable to Nigerians who like quality products.

The demonstration proved to be much fun as participants, kids and adults alike, scrambled to have their turns at the game.