CNN Positions as Premiere Online Entertainment News Destination

Last week, CNN launched its new website, harnessing the full power of the brand and delivering web users a stunning, visually charged online experience.

But the most interesting thing about the new website is that CNN is now applying the same philosophy it has employed in covering politics and business news to entertainment news. In furtherance of that, CNN.com is now aligning all of its entertainment resources  a reporting unit, journalists in the field, CNN’s Los Angeles and New York bureaus and CNN.com’s entertainment reporting team  to make it the premiere entertainment news destination online. CNN’s signature lifestyle shows like The Screening Room, Revealed and My City_My Life will now be presented in a new visually impactful and stimulating environment. CNN.com is also partnering with U.S. entertainment publications -People and EW magazines – to provide more of their sweeping coverage of entertainment news right within CNN.com.

In addition, CNN.com has also launched the CNN Challenge, an online news trivia game, guided by CNN anchors. Larry King, Wolf Blitzer, Anderson Cooper, Robin Meade and others guide users through the quiz about top stories of the week.