http://m2weekly.com/cover-cover/brand-product-reviews/why-nestle-bloons-market-adventure-failed/ M2 Weekly :: Marketing + Business Intelligence Fri, 14 Oct 2011 12:57:50 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://m2weekly.com/cover-cover/brand-product-reviews/why-nestle-bloons-market-adventure-failed/comment-page-1/#comment-420 Oluseyi Mon, 26 Jul 2010 14:24:43 +0000 http://m2weekly.com/?p=4712#comment-420 I think the product failed because the consumer had options. Those in the lower rungs of the society (that Nestle claimed to target) usually put price and quantity before quality. So why should i buy 30cl packaged water for N20 when I can buy 50cl "pure water" for N5? Did Nestle determine the market potential for this product before launch or was it just the usual "manufacture it and it will sell itself syndrome"? I think the product failed because the consumer had options.
Those in the lower rungs of the society (that Nestle claimed to target) usually put price and quantity before quality. So why should i buy 30cl packaged water for N20 when I can buy 50cl “pure water” for N5?
Did Nestle determine the market potential for this product before launch or was it just the usual “manufacture it and it will sell itself syndrome”?

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