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Corporate Organizations and Intellectual Property Owners Forge Compromise

Written on 2 Nov, 2009 at 15:12 in Sponsorship | viewed 212 times | 0 Comments
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The “Beyond Football” Sponsorship Seminar which held at the MUSON Centre on October 14 2009 has come and gone. But the memories continue to linger. Many passionate brand managers and content developers had defied the disagreeable weather on that fateful... (Continue reading)

CMCIN Emphasizes Media’s Role in Rebranding Nigeria

Written on 9 Oct, 2009 at 17:24 in News, Sponsorship | viewed 315 times | 1 Comment

Following the Integrated Marketing Communications and stakeholders’ retreat organized by The Certified Marketing Communications Institute of Nigeria (CMCIN), stakeholders have concluded that the role of the media in the rebranding Nigeria project cannot be overemphasised. In a chat with... (Continue reading)

We Can Find Passion in Other Sports - Tunji Adeyinka

Written on 15 Sep, 2009 at 14:30 in Sponsorship | viewed 160 times | 2 Comments
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The popularity of football in Nigeria cannot be overemphasized. Since 1985 when Nigeria’s U-17 team won the U-17 FIFA championship in China, football has enjoyed tremendous followership across boundaries. While most other sports are struggling to find sponsorship, football has... (Continue reading)

Beyond Football (2) - Sports Federations

Written on 7 Sep, 2009 at 16:09 in Sponsorship | viewed 45 times | 0 Comments
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In the first part of this series we examined broadly some case studies of how different markets have developed alternative platforms for sponsorship and consumer engagement. We established from the case studies that it is possible to build other platforms... (Continue reading)

MTN Gives Away More Millions

Written on 25 Aug, 2009 at 15:25 in Commentary, General News, Sponsorship | viewed 88 times | 0 Comments

Adebayo Oluwasuyi, a bore-hole driller and Emeka Maduka, a barbing salon operator, recently made a profit of 1 million naira each, at the third edition of MTN’s daily grand price give-away. According to Mr Maduka, he took the advice of a... (Continue reading)

Now Is the NEXT Season - Onwordi

Written on 25 Aug, 2009 at 14:50 in Sponsorship | viewed 98 times | 0 Comments
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From every indication NEXT is here to give the likes on Punch, Guardian, Thisday and the rest of them a good run for their money. This fact is not mistaken when  one engages in a chat with    Mr. Toni Kan... (Continue reading)

Beyond Football (1)

Written on 17 Aug, 2009 at 17:42 in Sponsorship | viewed 203 times | 0 Comments
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For many years, sports has continued to take the lion share of sponsorship spend across the globe. According to a report from the Asian Sponsorship News, the total spend on sponsorship in Asia for 2007 came to about $2.83b, a... (Continue reading)

Managing Your Brand In The Sponsorship Space!

Written on 1 Jun, 2009 at 9:29 in Sponsorship | viewed 150 times | 0 Comments
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Passion Drivers™ is Octagon’s ground-breaking proprietary research programme, the first study of its kind, which assesses why fans love sport, music and entertainment. The deep insight it provides into fans’ passions enables brands to get inside the hearts and minds... (Continue reading)

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Deploying The Power Of Internal Branding Through Sports

Written on 27 Apr, 2009 at 14:54 in Sponsorship | viewed 150 times | 0 Comments

Tosin Omoyajowo   The wait is closing up on us, as we draw near to the hosting of two important sporting tournaments in Africa, nay three  The SA 2010 (for the bigger boys), Nigeria 2009 (U 17 World Cup) and Angola 2010. ... (Continue reading)

Can Sponsorship Weather The Storm?

Written on 20 Apr, 2009 at 14:48 in Sponsorship | viewed 151 times | 0 Comments

Tunji Adeyinka   Late in 2008, in one of the issues of the SportBusiness International magazine, an article with this same title was written by Kevin Roberts. If Kevin’s question was apt in 2008 because of the general ‘economic down-turn’ , it... (Continue reading)

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