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How to Sustain Passion at Work

Written on 3 Mar, 2010 at 11:21 in Today's Insight | viewed 26 times | 0 Comments

The key to sustaining passion for your job is the same as maintaining it in a relationship you must work at it. And to do this, you must: Focus on what you love about it: Just like you would focus... (Continue reading)

Tips on coping with stress at work

Written on 3 Mar, 2010 at 11:15 in Today's Insight | viewed 35 times | 0 Comments

Here are a few steps on coping with stress at work to remain healthy and productive. 1. Play Music. Most of today’s work equipment the computer and cell phone have music facilities that workers can fall back on to reduce... (Continue reading)

Top 4 Tips If You’re Financially Stressed Out

Written on 3 Mar, 2010 at 11:05 in Today's Insight | viewed 29 times | 0 Comments

Here are a few tips that can help you on your way: 1. Don’t spend money to relieve your stress. It’s often tempting to reduce stress by going out for meals, entertainment and other activities. This is clearly counterproductive. Instead, use... (Continue reading)

7 Tips on Locating Buying Decision Influencers

Written on 22 Feb, 2010 at 18:18 in Today's Insight | viewed 35 times | 0 Comments

1. Write down the top 50 people or groups that impact buying decisions for a specific product or service of yours. 2. Describe the people or groups. For example, if you sell tear-free shampoo, don’t just write down housewives, write housewives... (Continue reading)

3 Tips on Developing Buyer Personas

Written on 22 Feb, 2010 at 18:09 in Today's Insight | viewed 24 times | 0 Comments

1. List all of your customer groups You want to break your customers up into as many segments as possible which will enable you to develop specific content, keyword phrases and messages that will drive the most results. 2. Rank the list... (Continue reading)

The Benefits of Procrastination

Written on 9 Feb, 2010 at 13:18 in Today's Insight | viewed 112 times | 0 Comments

Most of us are used to thinking of procrastination as a negative thing, but did you know that there are sometimes benefits to procrastination? It’s true! Procrastination can be used constructively if you do it in a conscious manner. Procrastination provides... (Continue reading)

3 Ways To Stay Calm in a Crisis

Written on 9 Feb, 2010 at 13:16 in Today's Insight | viewed 41 times | 0 Comments

1. First detach emotionally from the situation. Don’t get carried away by panic, anger, frustration or exasperation. It’s difficult not to, but remember that giving in to turbulent emotions will only make matters worse. Instead, step back mentally and make a... (Continue reading)

8 Ways to Kill a Corporate Brand

Written on 4 Feb, 2010 at 12:20 in Today's Insight | viewed 179 times | 0 Comments

1. Inconsistent Corporate Identity A company must use the same name, logo and tag line in every contact inside and outside the company. The company name on the sign out front must match what is on your business card and website. 2.... (Continue reading)

6 Killer Insights to Stay in Business

Written on 4 Feb, 2010 at 12:14 in Today's Insight | viewed 60 times | 0 Comments

1. Make Claims Look for claims you can make about your product. If it is natural let customers know, if it’s a good source of antioxidants let people know, but make sure what you are saying is factual and not misleading. 2.... (Continue reading)

6 Steps for creating a successful promotion

Written on 4 Feb, 2010 at 12:10 in Today's Insight | viewed 51 times | 0 Comments

1. Set Objectives Define your communication goals for the product attributes and the message you want to get across to consumers and the press. 2. Layout a Plan Understand the merchandise mix you will need to successfully communicate your message as well as... (Continue reading)

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