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Book Title: The Social Media Marketing Book

Written on 3 Mar, 2010 at 13:11 in Review | viewed 115 times | 1 Comment
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AUTHOR: DAN ZARRELLA PUBLISHER: KOGAN PAGE, LONDON NO OF PAGES: 240 REVIEWER: NZE EUNICE Social media marketing is... (Continue reading)

AlphaBeta Business: Broadening the Frontiers

Written on 11 Feb, 2010 at 11:21 in Review | viewed 43 times | 0 Comments

Chinedum Aforonwa Alpha Beta is an international business quarterly published by Sule and Abu Publishing Ltd in association with Al Mughtareb, Lebanon. Simon Njoku is the editor-in-chief. The edition in review, Vol. 1(October - December 2009), focuses on Nigerian businesses both local... (Continue reading)

BOOK TITLE: EFFECTIVE PERSONAL COMMUNICATION SKILLS FOR PUBLIC RELATIONS

Written on 9 Feb, 2010 at 16:24 in Review | viewed 170 times | 1 Comment
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AUTHOR:           ANDY GREEN PUBLISHER:      KOGAN PAGE, LONDON NO OF PAGES:  219 REVIEWER:        NZE EUNICE The book, Effective Personal Communication Skills for Public Relations analyses how to transform your communication by managing the way you think, act, create message and network. It also offers practical advice... (Continue reading)

Book Title: A Practical Guide to Integrated Marketing Communication: Planning and Developing a Strategy

Written on 22 Dec, 2009 at 15:51 in Review | viewed 186 times | 2 Comments
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AUTHOR:           TOM BRANNAN REVIEWER:       NZE EUNICE ONYINYECHI PUBLISHER:      KOGAN PAGE LITD, 120 PENTONVILLE RD, LONDON NO OF PAGES: 143 Tom Brannan is a leading thinker and practitioner in communications. In this book, he shows in a practical manner how to plan an integrated approach... (Continue reading)

BOOK TITLE: “Branding across Borders

Written on 8 Dec, 2009 at 14:27 in Review | viewed 114 times | 0 Comments
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Author:             James .r. Gregory With Jack G. Wiechmann Reviewer:         Nze Eunice Onyinyechi Publisher:        Mcgraw Hill, Two Penn Plaza, New York No of Pages:   232 The book provides organizations with insights on strategies for developing global brands. It is n 12 chapters. The author opened by... (Continue reading)

Access Bank’s Corporate Social Responsibility Report 2008

Written on 23 Nov, 2009 at 17:33 in Review | viewed 175 times | 0 Comments
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Reviewer: Chris Olisa Access Bank known for its constant doggedness in financial standard has delved into corporate social responsibility, which it takes to heart seriously. During the year under review they instituted an employee volunteering policy, which guides employee community activities.... (Continue reading)

It’s About Time To Do The Same Old Things With A New ‘SWAG’!

Written on 23 Nov, 2009 at 17:23 in Review | viewed 87 times | 0 Comments
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Chinedu Aforonwa- About Time, the house journal of Verdant Zeal, brings freshness to marketing communications. Described as the official scrap book of the company, the journal primarily celebrates the people - who are the company; their work, successes, challenges and essence. ... (Continue reading)