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Nollywood and AMAA: Is There a Missing Link?

Written on 5 May, 2011 at 14:51 in Feature | viewed 87 times and users have made 0 comments so far

Nze Eunice Onyinyechi Going by the outcome of the recent African Movie Academy Awards, AMAA, and Nollywood’s unimpressive outing, there are more questions than answers about the rating of the Nigerian movie industry. AMAA was established in 2005 and has... (Continue reading)

Tennis Life Africa: A Curious Mind at Work

Written on 27 Apr, 2011 at 11:03 in interview | viewed 153 times and users have made 0 comments so far

The publishing industry globally is not having the best of times but Oduwole Ademola, a proudly Nigerian citizen born in Scotland and based in the United States, is optimistic of making a success of running a franchised tennis publication on... (Continue reading)

If You Ask Me, Na Who I Go Ask? (Video Review)

Written on 27 Apr, 2011 at 10:38 in Review | viewed 83 times and users have made 0 comments so far

Nze Eunice Music videos have become more complex and interesting given the manner with which some musicians interpret their no-message songs in videos. Omawumi’s emergence as first runner-up at the West African Idols’ fuelled strong speculations that the sultry singer... (Continue reading)

CSR Should Not be all About PR Exercise – Visser

Written on 15 Apr, 2011 at 11:57 in interview | viewed 214 times and users have made 0 comments so far

Wayne Visser, Founder and CEO, CSR International and visiting Professor of Sustainability and CSR, works for several universities including Cambridge. He was one of the facilitators at the just concluded Trucontact training tagged ‘Positioning the 21st Century Corporation through Sustainability... (Continue reading)

Youths, Understand Them to Reach Them

Written on 28 Mar, 2011 at 14:20 in Feature | viewed 202 times and users have made 0 comments so far

Nze Eunice An apt theme of the just concluded forum of Youth Marketers held at the Eko Hotel and Suits, Victoria Island has kept tongues wagging. FB Initiative, a fast rising marketing and advertising consultancy brought in speakers with skill... (Continue reading)

‘I am one of the Luckiest Quantity Surveyors in Nigeria’ – Abiodun Alayande

Written on 28 Mar, 2011 at 13:25 in interview | viewed 302 times and users have made 0 comments so far

In this interview Abiodun Alayande, the pioneer treasurer of the Nigerian Institute of Quantity Surveyors, NIQS, Abuja Chapter, shares his views with Yemi Akinbode, Northern Bureau Chief. What were your challenges and experience as a young graduate? I am one... (Continue reading)

Shift in FMCG Packaging: Beyond the BoP Factor

Written on 24 Mar, 2011 at 18:52 in Feature | viewed 229 times and users have made 0 comments so far

As notable brands in the FMCG keep rushing to the mass market Ndubuisi Eluwa looks beyond the bid to get the products to the lower rung of the ladder via packaging. The quest for freshness and top of the mind... (Continue reading)

Sola Fajobi; a Man after Many People’s Heart

Written on 24 Mar, 2011 at 17:10 in Feature | viewed 184 times and users have made 0 comments so far

Nze Eunice Onyinyechi Once upon a time, a child was born to a Nigerian and a Ghanaian mother. Not long after, the mother of this child decided to abandon both her husband and her son having sued for divorce. The... (Continue reading)

How Break-Ups Affect Famous Bands and Artistes

Written on 14 Mar, 2011 at 15:35 in Feature | viewed 242 times and users have made 0 comments so far

Nze Eunice Onyinyechi When divorce becomes inevitable for a music band, the spin-offs are often difficult to handle. Take the case of Segun Adewale and Shina Peters. In the late ‘70s, Adewale and Peters were young musicians playing in a... (Continue reading)

Peppe Terra; A Solution So Petite?

Written on 14 Mar, 2011 at 13:42 in Feature | viewed 245 times and users have made 0 comments so far

Nze Eunice One of the first priorities in building a brand is to know the target audience and why they matter. Whether a brand or a product is selling or not, there is still a need to find out whether... (Continue reading)