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BBA: Obscenely Amplified?

Written on 17 Aug, 2011 at 18:54 in Feature | viewed 97 times and users have made 0 comments so far

The Big Brother Africa show has has almost evolved into a viable entertainment platform for many television viewers across the world. This might have tempted the organisers to ‘amplify’ it to obscene levels in the current edition, an act that... (Continue reading)

One year of Aggressive Branding Ensures Top of Mind Presence for Airtel

Written on 17 Aug, 2011 at 14:59 in Feature | viewed 14 times and users have made 0 comments so far

Iris Papathanasiou Airtel Nigeria marked a new beginning for Nigerians when it launched its operations in the country a year ago, setting a fast pace of innovation and enhanced responsiveness to customer care across the telecom landscape. Airtel’s determination right... (Continue reading)

A Tale of Two Tetmosols

Written on 17 Aug, 2011 at 14:49 in Feature | viewed 91 times and users have made 0 comments so far

Contrary to consumer expectation and demand for quality product, an identical but phony brand of Tetmosol (Citronella) medicated soap litters the Nigerian market. Ralph Tathagata Time was when Tetmosol brand of bath soap was a leader in the medicated soap... (Continue reading)

Can Nigeria’s Sesame Square Fly?

Written on 17 Aug, 2011 at 14:42 in Feature | viewed 22 times and users have made 1 comment so far

Sesame Square, Nigeria’s adaptation of the kid’s delight Sesame Street has staged a come-back on terrestrial TV, leaving many Nigerians wondering whether it can be sustained. Blessing Nwobodo Sesame Street was every child’s favourite cartoon in the 80s and 90s... (Continue reading)

Orange Academy Scores Another Goal

Written on 17 Aug, 2011 at 11:00 in Feature | viewed 22 times and users have made 0 comments so far

Recently, all roads led to Sheraton Hotels, Ikeja, at the instance of the Orange Academy, acclaimed as Africa’s first practical school of integrated brand experience for her 2nd Annual Graduating Students Immersion/Award Dinner. The event also witnessed the unveiling of... (Continue reading)

CBN’s Cashless Policy: Why are Banks in a Hurry?

Written on 17 Aug, 2011 at 10:42 in Feature | viewed 110 times and users have made 0 comments so far

Ndubuisi Eluwa In May this year the Central Bank of Nigeria, CBN announced that by 2015, the Nigerian economy will transit from a cash carrying economy to become a cashless society. To this end the apex bank has gone ahead... (Continue reading)

How Long will the BlackBerry Controversy Linger?

Written on 20 Jul, 2011 at 13:51 in Feature | viewed 65 times and users have made 0 comments so far

Nze Eunice ‘I first saw a BlackBerry phone with an uncle who came in from the United States of America. Then I wondered what kind of phone he had. He had to look for competent IT personnel to unlock this... (Continue reading)

Farewell, Christy Essien Igbokwe!

Written on 12 Jul, 2011 at 17:19 in Feature | viewed 44 times and users have made 0 comments so far

Nze Eunice The news of Christy Essien Igbokwe’s death came to many as a shock and is quite disheartening coming at a time when the industry she has put so much into is just coming out of crisis. It is... (Continue reading)

My fear for the FoI Act – Demola Adedoyin

Written on 12 Jul, 2011 at 16:29 in interview | viewed 20 times and users have made 0 comments so far

Demola Adedoyin is the Publicity Secretary of the Advertisers Association of Nigeria (ADVAN), the body that controls over 70percent of advert spend in the country and Chief Executive Officer of Integrated Troops, a campaign activation company recently acquired by Genity... (Continue reading)

How risk free is sugar-free?

Written on 4 Jul, 2011 at 19:29 in Feature | viewed 36 times and users have made 0 comments so far

The role of sugar in diet remains controversial. Many blame the rise in overweight and obesity on sugar. This has made a lot of people resort to sugar substitutes. Despite its worrisome consequence, its appears there has been a rise... (Continue reading)