Saturday 31st July
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Shrinking Marketing Budget Favours Direct Marketing
Written on 23 Mar, 2010 at 9:29 in Feature | viewed 112 times | 2 Comments
Olaseeni Durojaiye Perhaps in response to the global economic recession which has shrunk the marketing spend of companies, many businesses are tilting towards direct marketing as a way to boost sales and patronage, at least, in the short term. Famous in... (Continue reading)
The Figurine, Contending For Multiple Awards
Written on 23 Mar, 2010 at 9:24 in Feature | viewed 59 times | 0 Comments
Last week, the producer and director of the multiple award winning Irapada Kunle Afolayan was at Hotel 1960, off Toyin Street, Ikeja where he screened his latest movie, The Figurine, for 40 minutes. The suspense filled thriller, sponsored by M2/Hotel... (Continue reading)
We Are Back To Our Turf – DBN Chief, Adun
Written on 23 Mar, 2010 at 9:19 in interview | viewed 110 times | 0 Comments
Degue Broadcasting Network (DBN) recently staged a comeback with a promise to deliver big on sportainment, its chosen turf. Here, Osa Sonny Adun, President/CEO DBN Ltd, speaks on the initial closure of the Lagos office and the station’s brand promise.... (Continue reading)
Is Government Ready To Bail Out The Textile Industry?
Recently, the federal government released the much anticipated bailout funds for the resuscitation of the prostrate Nigerian textile industry. As the Bank of Industry disburses the funds, relieved operators have also called on government to tackle other socio-political challenges that... (Continue reading)
How Macebuh Changed Journalism In Nigeria
Written on 16 Mar, 2010 at 9:26 in Feature | viewed 303 times | 2 Comments
Joseph Ekeng In 1977 when Stanley Macubeh left City College in the United States to join Daily Times of Nigeria, he left behind a dream to one day move over to Harvard University and retire there as Professor Emeritus. Daily... (Continue reading)
Is Satellite Telecast of Independent Programmes Exploitative?
Written on 16 Mar, 2010 at 9:23 in Feature | viewed 165 times | 2 Comments
With virtually all of the local television stations now on satellite, there are claims by independent producers that the stations are shortchanging them by telecasting their programmes on satellite without consent. In this piece, Blessing Nwobodo looks at the claims... (Continue reading)
CTN Levy: Another Tax Burden?
Written on 16 Mar, 2010 at 9:16 in Feature | viewed 245 times | 5 Comments
It is said that Africa’s economic development partly depends on reduction of transactions costs which are currently high. The port is a major focal point in trade facilitation having a great role to play in the reduction of trade transactions.... (Continue reading)
No Job Is Safe
Companies Compete For Customers, Employees Compete For Jobs Martins Okoh When the economy is bad, competition heats up. Companies do everything they can to keep their customers and employees do whatever they can to keep their jobs. Downsizing has become a survival... (Continue reading)
CSR Offers Opportunities for Real Market Differentiation
Written on 9 Mar, 2010 at 19:40 in interview | viewed 184 times | 2 Comments
Mria Sillanpaa, Founding Director, Sustainability Advisory Group, will be in Lagos later this month as lead speaker in the seminar, Positioning the 21st Century Corporation through Sustainability Learning and Development. Sillanpaa, an internationally recognized sustainability leader and practitioner, has held pivotal... (Continue reading)
Ad-Mark Moves the Frontiers in Mobile Advertising
Written on 9 Mar, 2010 at 19:36 in Feature | viewed 197 times | 0 Comments
Having made a mark with the Lagos BRT mobile advertising, Ad Mark was recently awarded the exclusive rights to sell mobile advertising on Rivers State’s metro buses. Seeni Durojaiye writes on the frontiers on mobile advertising. Having won exclusive concessionary rights... (Continue reading)
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