Saturday 31st July
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Branding Opportunities in Events Props
Written on 26 Apr, 2010 at 14:40 in Feature | viewed 97 times | 0 Comments
Every brand exposure has a target which is to capture the mindshare of consumers. To achieve this, marketing communication plans must be strategically and tactically devised. Blessing Nwobodo in this report, speaks with Events experts on the opportunities that abound... (Continue reading)
Newspapers’ Floundering Online Ventures
Newspapers evolved out of the need for people to communicate and give account of events as they unfold in communities. The world over, the newspaper industry has become very vibrant and this vibrancy has evolved into the use of the... (Continue reading)
Food Seasoning: Is it a Powdered Season?
Written on 19 Apr, 2010 at 15:09 in Feature | viewed 240 times | 0 Comments
A cursory look at Lagos markets reveals an upsurge in the number of powdered food seasoning brands competing for market share alongside the usual cube seasonings. In this piece, Ndubuisi Eluwa examines the situation, wondering if the future of food... (Continue reading)
Social Media as a Vibrant Tool for PR
Written on 13 Apr, 2010 at 8:31 in Feature | viewed 233 times | 2 Comments
Olaseeni Durojaiye The massive upsurge in the number of Nigerian users of the Internet has made the worldwide web, especially the social media another vista of opportunity for marketing communications practitioners, especially the PR practitioners, M2 findings have reveal. Findings show that... (Continue reading)
Client-Agency Relationship: Why the Distrust?
Building successful client-agency relationships requires trust, honesty and communication. However, agencies often claim that distrust, on the client side, prevents them from producing good creativites to drive IMC campaigns. Blessing Nwobodo speaks to brand owners on the isssue. Professionals maintain that... (Continue reading)
Larsor Launches New TVC
Written on 6 Apr, 2010 at 17:21 in Feature | viewed 127 times | 4 Comments
Olaseeni Durojaiye Larsor, a food seasoning from the stables of Tiger Foods Nigeria Limited, seems to be making more strides than critics thought. The recent launch of a new television commercial for the product appears to underscore a strong resolve to... (Continue reading)
Is Bigi Merely Grandstanding?
In Nigeria, the sausage roll market has been under the dominance of UAC foods with its Gala brand assuming the generic name for the sub-segment. This has not discouraged other entrepreneurs from venturing in the segment. Recently, Rites Foods Ltd,... (Continue reading)
How Nigeria Can Leverage on Africa’s Opportunity to Host the World Cup
Written on 30 Mar, 2010 at 8:34 in Feature | viewed 358 times | 8 Comments
Buki Oyedemi Lagos’ ‘Own the Game’ was an effort to sell Lagos to the international community during the FIFA Under 17 World Cup. Destination branding platforms were used to showcase the business, tourism and sports opportunities that abound in Lagos. Though... (Continue reading)
AAAN Advocates Healthier Client-Agency Relationship
Written on 30 Mar, 2010 at 8:31 in Feature | viewed 80 times | 0 Comments
On the 9th of March 2010, the AAAN held its 3rd Annual Business Summit where pertinent issues affecting the industry were discussed. One major focus was the need for clients to patronize only agencies registered with the association. Blessing Nwobodo... (Continue reading)
Cartoonist Sues HiTV and D’Banj
Written on 30 Mar, 2010 at 8:25 in Feature | viewed 147 times | 0 Comments
Olaseeni Durojaiye The use of ‘Koko’ in a reality TV show is the subject of a court case as Akwaowo Wilson has filed a suit at a Federal High Court, in the Abuja Judicial Division, of the Federal Capital Territory, against... (Continue reading)
Hot Topics in Feature
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(5.00 out of 5) - Cost Of Consumer Goods May Rise As Sugar Price Soars (5.00 out of 5)
- Larsor Launches New TVC
(3.00 out of 5) - Becoming A Model (0.00 out of 5)
- Rebranding Nigeria – The Soludo Example (0.00 out of 5)
- Nigerian Banks and the Challenge of Corporate Communications (0.00 out of 5)
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- Why Maltonic Changed Its Name to Malta Gold (0.00 out of 5)
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- How to Photograph Food (0.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders - 1 votes
- Cost Of Consumer Goods May Rise As Sugar Price Soars - 1 votes
- Larsor Launches New TVC - 1 votes
- Becoming A Model - 0 votes
- Rebranding Nigeria – The Soludo Example - 0 votes
- Nigerian Banks and the Challenge of Corporate Communications - 0 votes
- The highs and lows in Photography… - 0 votes
- Why Maltonic Changed Its Name to Malta Gold - 0 votes
- Banks’ Zero Lending: What Implications for the Economy? - 0 votes
- How to Photograph Food - 0 votes
