Home  »  Archives

Feature

Page 3 of 161234510...Last »

What Went Wrong with Nigerian Eagle Airlines?

Written on 7 Jun, 2010 at 17:13 in Feature | viewed 44 times | 0 Comments
What+Went+Wrong+with+Nigerian+Eagle+Airlines%3F

Despite a formal announcement by Virgin Nigeria Airlines (VNA) that it had re-branded and changed its logo and identity to Nigerian Eagle Airlines, the nation’sflag carrier appeared unable to effectively divest itself of the Virgin Nigeria toga. In this report,... (Continue reading)

Making a Mountain out of the Promo Molehill

Written on 7 Jun, 2010 at 17:06 in Feature | viewed 47 times | 0 Comments
Making+a+Mountain+out+of+the+Promo+Molehill

Chuks Enwerm Wetin person no know pass am, so it is said in Pidgin lingo. Nothing seems to illustrate this saying better than the crass ignorance displayed by some Nigerians, who actually should know, about the promotions run by Fast Moving... (Continue reading)

E24-7, Set for All Round Entertainment

Written on 10 May, 2010 at 16:45 in Review | viewed 147 times | 0 Comments
E24-7%2C+Set+for+All+Round+Entertainment

E24-7 is a showbiz and entertainment oriented magazine. Having just clocked a year, the publication has surmounted the obstacles of every new business. In this piece, Buki Oyedemi looks at E24-7’s journey so far. Entertainment in Nigeria is at a crescendo,... (Continue reading)

MiTV Restrategizes For More Market Share

Written on 10 May, 2010 at 16:33 in interview | viewed 131 times | 0 Comments
MiTV+Restrategizes+For+More+Market+Share

Murhi International Television (MiTV) recently acquired new programmes in a bid to reposition and make the station more viewer-friendly. Tunde Okunola, general manager, Murhi International Group, speaks with Buki Oyedemi on the new face of the station and what it... (Continue reading)

Insurance Stocks May Take More Time to Reward Investors

Written on 10 May, 2010 at 16:14 in Feature | viewed 112 times | 0 Comments

News has it that insurance stocks are upbeat at the Nigerian Stock Exchange with few of them said to have declared good returns on investments. Blessing Nwobodo in this piece relies on the opinion of experts to weigh the extent... (Continue reading)

Book Title: Managing A Public Relations Firm For Growth And Profit

Written on 10 May, 2010 at 16:10 in Review | viewed 159 times | 1 Comment
Book+Title%3A++Managing+A+Public+Relations+Firm+For+Growth+And+Profit

AUTHOR:             ALVIN CROFT PUBLISHER:       ROUTLEDGE NO OF PAGES:   155 REVIEWER:         NZE EUNICE Croft is one of the few authors who focus his expertise on one important area  which is... (Continue reading)

Is Adire Fading?

Written on 4 May, 2010 at 15:15 in Feature | viewed 124 times | 0 Comments
Is+Adire+Fading%3F

A few years back, Adire (Yoruba for tie dye fabric) took centre stage on the fashion scene particularly among lovers of traditional wear. In recent times the famous made-in Abeokuta fabric seems to be receding. Ndubuisi Eluwa, in this piece,... (Continue reading)

Will Extension Strengthen La Casera?

Written on 4 May, 2010 at 15:06 in Feature | viewed 203 times | 0 Comments
Will+Extension+Strengthen+La+Casera%3F

One of the advantages of brand extension is that the new product benefits instantly from the name recognition, distribution, and built-in product appeal of the mother brand. The recently introduced La Casera extensions, Spanish Pear and Classic Cocktail, started making... (Continue reading)

Brands Must Promise More Than Functionality…

Written on 4 May, 2010 at 14:54 in interview | viewed 135 times | 2 Comments
Brands+Must+Promise+More+Than+Functionality...

Kenny Badmus does not come as eccentric in looks, but he can be creatively crazy. Proof number one: He quit a well paying and secure job as the creative director at Centerspread Advertising to go start The Orange Academy, an... (Continue reading)

Mortein Electric Liquid Refiller: An Experiment Gone Sour?

Written on 26 Apr, 2010 at 14:42 in Feature | viewed 163 times | 0 Comments

A year since its introduction into the Nigerian market, it appears that Mortein Electric Liquid Refiller is yet to make impact. Blessing Nwobodo looks at why the insecticide seems to be floundering despite its innovative offering in a viable market... (Continue reading)

Page 3 of 161234510...Last »