Saturday 31st July
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Marketing Nigeria Through the World Cup
Written on 21 Jun, 2010 at 19:13 in Feature | viewed 87 times | 0 Comments
The National Tourism Development Corporation (NTDC) is leveraging on the mundial in South Africa to take the impact of the World Cup beyond football, in its efforts to create positive image for the country. From South Africa, O’Lekan Babatunde reports... (Continue reading)
Is Peak’s Premium Status Threatened?
Unconfirmed reports indicate that the sachet extension of Peak milk, introduced in November 2009, is receiving more patronage than the mother brand. Blessing Nwobodo writes that the development may negatively affect the premium status of the brand. Owing to the present... (Continue reading)
New Era Beckons as PRCAN Holds AGM
Written on 14 Jun, 2010 at 15:14 in Feature | viewed 76 times | 0 Comments
The Public Relations Consultants Association of Nigeria (PRCAN) appears set to usher in a new chapter as the reigning executive set to make way for new ones. With the all important AGM in sight, members look forward to an election... (Continue reading)
Branding: Creating New Market Segments and Opportunities
Written on 14 Jun, 2010 at 14:30 in Feature | viewed 221 times | 0 Comments
Recent M2 market surveys reveal a growing trend whereby market segments that used to be the preserve of commodities have been taken over by branded products. Ndubuisi Eluwa looks at this development and the opportunities it brings to the economy. A... (Continue reading)
Welcome Centre: A Warm Welcome to Events Management
Written on 14 Jun, 2010 at 14:18 in Feature | viewed 53 times | 0 Comments
As Sprite drew fun loving Nigerians to the Welcome Centre & Hotels Ltd. for the grand finale of the 2010 Sprite Triple Slam, M2’s Ndubuisi Eluwa takes a look at the magnificent venue which beautifully complemented the highly successful event. The... (Continue reading)
Afromedia Marks Golden Jubilee, Commits to Environment
Nigeria’s premier out-of-home agency, Afromedia Plc, recently marked its golden jubilee. The company also used the landmark anniversary to commit itself to the environment, Kenneth O. Eze writes. Afromedia, Nigeria’s leading out of home service provider, recently rolled out the drums... (Continue reading)
Devon: Expansion or Competition Within The Orange Family?
Written on 14 Jun, 2010 at 11:31 in Feature | viewed 129 times | 0 Comments
At the launch of its new Devon luxury soap which held concurrently with the Miss Delta beauty pageant recently, the management of Orange Drugs Ltd disclosed that beginning from next year, the pageant will assume an international status and be... (Continue reading)
BSJ Finds Home In TELL Magazine
Written on 14 Jun, 2010 at 11:19 in Feature | viewed 82 times | 0 Comments
The management of TELL Communications recently announced that Broad Street Journal (BSJ), one of its publications will be published as an insertion in TELL magazine after it disappeared from the newsstands in December 2009. Here, Buki Oyedemi looks at the... (Continue reading)
Subaru Motors Thrill with All-Wheel-Drive – Kofi Sagoe, CEO, Subaru Motors Nigeria Ltd
Written on 14 Jun, 2010 at 9:09 in interview | viewed 255 times | 0 Comments
Incorporated in June 2008, Subaru Motors Nigeria Ltd (SMNL) effectively started business in Nigeria in April 2009 as representatives of the automobile manufacturing division of Japanese transportation conglomerate, Fuji Heavy Industries Co (FHI), owners of the Subaru brand. In February,... (Continue reading)
Activation is an Integral Part of Marketing – Adedoyin, Ex Unilever Strategist
Written on 7 Jun, 2010 at 17:24 in interview | viewed 129 times | 0 Comments
‘Demola Adedoyin, is the Publicity Secretary of the Advertisers Association of Nigeria (ADVAN) and the newly appointed CEO of Integrated Troops, a campaign activation company recently acquired by Genity Holdings. Besides being a full member of Advertising Practitioners Council of... (Continue reading)
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