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Is Adire Fading?
Written on 4 May, 2010 at 15:15 in Feature | viewed 1,719 times and users have made 1 comment so far
A few years back, Adire (Yoruba for tie dye fabric) took centre stage on the fashion scene particularly among lovers of traditional wear. In recent times the famous made-in Abeokuta fabric seems to be receding. Ndubuisi Eluwa, in this piece,... (Continue reading)
Will Extension Strengthen La Casera?
Written on 4 May, 2010 at 15:06 in Feature | viewed 2,634 times and users have made 0 comments so far
One of the advantages of brand extension is that the new product benefits instantly from the name recognition, distribution, and built-in product appeal of the mother brand. The recently introduced La Casera extensions, Spanish Pear and Classic Cocktail, started making... (Continue reading)
Brands Must Promise More Than Functionality…
Written on 4 May, 2010 at 14:54 in interview | viewed 367 times and users have made 2 comments so far
Kenny Badmus does not come as eccentric in looks, but he can be creatively crazy. Proof number one: He quit a well paying and secure job as the creative director at Centerspread Advertising to go start The Orange Academy, an... (Continue reading)
Mortein Electric Liquid Refiller: An Experiment Gone Sour?
Written on 26 Apr, 2010 at 14:42 in Feature | viewed 1,402 times and users have made 0 comments so far
A year since its introduction into the Nigerian market, it appears that Mortein Electric Liquid Refiller is yet to make impact. Blessing Nwobodo looks at why the insecticide seems to be floundering despite its innovative offering in a viable market... (Continue reading)
Branding Opportunities in Events Props
Written on 26 Apr, 2010 at 14:40 in Feature | viewed 426 times and users have made 0 comments so far
Every brand exposure has a target which is to capture the mindshare of consumers. To achieve this, marketing communication plans must be strategically and tactically devised. Blessing Nwobodo in this report, speaks with Events experts on the opportunities that abound... (Continue reading)
Newspapers’ Floundering Online Ventures
Newspapers evolved out of the need for people to communicate and give account of events as they unfold in communities. The world over, the newspaper industry has become very vibrant and this vibrancy has evolved into the use of the... (Continue reading)
Food Seasoning: Is it a Powdered Season?
Written on 19 Apr, 2010 at 15:09 in Feature | viewed 1,009 times and users have made 1 comment so far
A cursory look at Lagos markets reveals an upsurge in the number of powdered food seasoning brands competing for market share alongside the usual cube seasonings. In this piece, Ndubuisi Eluwa examines the situation, wondering if the future of food... (Continue reading)
Social Media as a Vibrant Tool for PR
Written on 13 Apr, 2010 at 8:31 in Feature | viewed 399 times and users have made 2 comments so far
Olaseeni Durojaiye The massive upsurge in the number of Nigerian users of the Internet has made the worldwide web, especially the social media another vista of opportunity for marketing communications practitioners, especially the PR practitioners, M2 findings have reveal. Findings... (Continue reading)
Client-Agency Relationship: Why the Distrust?
Building successful client-agency relationships requires trust, honesty and communication. However, agencies often claim that distrust, on the client side, prevents them from producing good creativites to drive IMC campaigns. Blessing Nwobodo speaks to brand owners on the isssue. Professionals maintain... (Continue reading)
Larsor Launches New TVC
Written on 6 Apr, 2010 at 17:21 in Feature | viewed 514 times and users have made 4 comments so far
Olaseeni Durojaiye Larsor, a food seasoning from the stables of Tiger Foods Nigeria Limited, seems to be making more strides than critics thought. The recent launch of a new television commercial for the product appears to underscore a strong resolve... (Continue reading)
Hop Topics in Feature
- Insight on Nigeria at World Marketing Forum viewed 14,572 times
- FMCGs Positioned to Lead the Nigerian Market in 2010 viewed 5,310 times
- Nigerian TV Programmes: The Top Eleven viewed 4,014 times
- Journalism in Nigeria: 150 Years and Still Struggling viewed 3,697 times
- Nigerian Banks and the Challenge of Corporate Communications viewed 3,381 times
- Lagos: Where Are The Beloved Posters? viewed 3,078 times
- Will Extension Strengthen La Casera? viewed 2,634 times
- Rebranding Nigeria – The Soludo Example viewed 2,081 times
- Why Maltonic Changed Its Name to Malta Gold viewed 2,075 times
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders viewed 2,009 times
- Cost Of Consumer Goods May Rise As Sugar Price Soars
(5.00 out of 5) - We’re Here To Stay – Unilever Boss (5.00 out of 5)
- Radio on The Fast Lane
(4.00 out of 5) - Are Nigerian Banks Defrauding Their Customers? (4.00 out of 5)
- Food Seasoning: Is it a Powdered Season? (4.00 out of 5)
- Is Adire Fading? (4.00 out of 5)
- High Heels at the Work Place (4.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders (3.00 out of 5)
- Larsor Launches New TVC (3.00 out of 5)
- Devon: Expansion or Competition Within The Orange Family? (1.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders - 2 votes
- Cost Of Consumer Goods May Rise As Sugar Price Soars - 1 votes
- We’re Here To Stay – Unilever Boss - 1 votes
- Radio on The Fast Lane - 1 votes
- Are Nigerian Banks Defrauding Their Customers? - 1 votes
- Food Seasoning: Is it a Powdered Season? - 1 votes
- Is Adire Fading? - 1 votes
- High Heels at the Work Place - 1 votes
- Larsor Launches New TVC - 1 votes
- Devon: Expansion or Competition Within The Orange Family? - 1 votes
