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Devon: Expansion or Competition Within The Orange Family?
At the launch of its new Devon luxury soap which held concurrently with the Miss Delta beauty pageant recently, the management of Orange Drugs Ltd disclosed that beginning from next year, the pageant will assume an international status and be... (Continue reading)
BSJ Finds Home In TELL Magazine
Written on 14 Jun, 2010 at 11:19 in Feature | viewed 350 times and users have made 0 comments so far
The management of TELL Communications recently announced that Broad Street Journal (BSJ), one of its publications will be published as an insertion in TELL magazine after it disappeared from the newsstands in December 2009. Here, Buki Oyedemi looks at the... (Continue reading)
Subaru Motors Thrill with All-Wheel-Drive – Kofi Sagoe, CEO, Subaru Motors Nigeria Ltd
Written on 14 Jun, 2010 at 9:09 in interview | viewed 2,381 times and users have made 0 comments so far
Incorporated in June 2008, Subaru Motors Nigeria Ltd (SMNL) effectively started business in Nigeria in April 2009 as representatives of the automobile manufacturing division of Japanese transportation conglomerate, Fuji Heavy Industries Co (FHI), owners of the Subaru brand. In February,... (Continue reading)
Activation is an Integral Part of Marketing – Adedoyin, Ex Unilever Strategist
Written on 7 Jun, 2010 at 17:24 in interview | viewed 1,439 times and users have made 0 comments so far
‘Demola Adedoyin, is the Publicity Secretary of the Advertisers Association of Nigeria (ADVAN) and the newly appointed CEO of Integrated Troops, a campaign activation company recently acquired by Genity Holdings. Besides being a full member of Advertising Practitioners Council of... (Continue reading)
What Went Wrong with Nigerian Eagle Airlines?
Written on 7 Jun, 2010 at 17:13 in Feature | viewed 288 times and users have made 0 comments so far
Despite a formal announcement by Virgin Nigeria Airlines (VNA) that it had re-branded and changed its logo and identity to Nigerian Eagle Airlines, the nation’sflag carrier appeared unable to effectively divest itself of the Virgin Nigeria toga. In this report,... (Continue reading)
Making a Mountain out of the Promo Molehill
Written on 7 Jun, 2010 at 17:06 in Feature | viewed 189 times and users have made 0 comments so far
Chuks Enwerm Wetin person no know pass am, so it is said in Pidgin lingo. Nothing seems to illustrate this saying better than the crass ignorance displayed by some Nigerians, who actually should know, about the promotions run by Fast... (Continue reading)
E24-7, Set for All Round Entertainment
Written on 10 May, 2010 at 16:45 in Review | viewed 1,054 times and users have made 0 comments so far
E24-7 is a showbiz and entertainment oriented magazine. Having just clocked a year, the publication has surmounted the obstacles of every new business. In this piece, Buki Oyedemi looks at E24-7′s journey so far. Entertainment in Nigeria is at a... (Continue reading)
MiTV Restrategizes For More Market Share
Written on 10 May, 2010 at 16:33 in interview | viewed 950 times and users have made 0 comments so far
Murhi International Television (MiTV) recently acquired new programmes in a bid to reposition and make the station more viewer-friendly. Tunde Okunola, general manager, Murhi International Group, speaks with Buki Oyedemi on the new face of the station and what it... (Continue reading)
Insurance Stocks May Take More Time to Reward Investors
Written on 10 May, 2010 at 16:14 in Feature | viewed 221 times and users have made 0 comments so far
News has it that insurance stocks are upbeat at the Nigerian Stock Exchange with few of them said to have declared good returns on investments. Blessing Nwobodo in this piece relies on the opinion of experts to weigh the extent... (Continue reading)
Book Title: Managing A Public Relations Firm For Growth And Profit
AUTHOR: ALVIN CROFT PUBLISHER: ROUTLEDGE NO OF PAGES: 155 REVIEWER: NZE EUNICE Croft is one of the few authors who focus his expertise on one important... (Continue reading)
Hop Topics in Feature
- Insight on Nigeria at World Marketing Forum viewed 14,572 times
- FMCGs Positioned to Lead the Nigerian Market in 2010 viewed 5,310 times
- Nigerian TV Programmes: The Top Eleven viewed 4,014 times
- Journalism in Nigeria: 150 Years and Still Struggling viewed 3,697 times
- Nigerian Banks and the Challenge of Corporate Communications viewed 3,381 times
- Lagos: Where Are The Beloved Posters? viewed 3,078 times
- Will Extension Strengthen La Casera? viewed 2,634 times
- Rebranding Nigeria – The Soludo Example viewed 2,081 times
- Why Maltonic Changed Its Name to Malta Gold viewed 2,075 times
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders viewed 2,009 times
- Cost Of Consumer Goods May Rise As Sugar Price Soars
(5.00 out of 5) - We’re Here To Stay – Unilever Boss (5.00 out of 5)
- Radio on The Fast Lane
(4.00 out of 5) - Are Nigerian Banks Defrauding Their Customers? (4.00 out of 5)
- Food Seasoning: Is it a Powdered Season? (4.00 out of 5)
- Is Adire Fading? (4.00 out of 5)
- High Heels at the Work Place (4.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders (3.00 out of 5)
- Larsor Launches New TVC (3.00 out of 5)
- Devon: Expansion or Competition Within The Orange Family? (1.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders - 2 votes
- Cost Of Consumer Goods May Rise As Sugar Price Soars - 1 votes
- We’re Here To Stay – Unilever Boss - 1 votes
- Radio on The Fast Lane - 1 votes
- Are Nigerian Banks Defrauding Their Customers? - 1 votes
- Food Seasoning: Is it a Powdered Season? - 1 votes
- Is Adire Fading? - 1 votes
- High Heels at the Work Place - 1 votes
- Larsor Launches New TVC - 1 votes
- Devon: Expansion or Competition Within The Orange Family? - 1 votes
