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NIPOST: Battling the ICT Challenge
Written on 5 Jul, 2010 at 17:50 in Feature | viewed 475 times and users have made 0 comments so far
The onslaught of information and communications technology (ICT) on social and business lives seem to have dealt a blow to the business of the Nigeria Postal Services Department (NIPOST), perceived by many as mainly document management. Blessing Nwobodo in this... (Continue reading)
Killing their Voice with Debts
Written on 28 Jun, 2010 at 14:23 in Feature | viewed 268 times and users have made 0 comments so far
Voiceover artistes are an integral part of the success story of advertising practice. But, the current strained relationship between both parties, leading to the picketing of some agencies by the artistes, may portend danger for the industry in Nigeria .... (Continue reading)
Can Re-branding Revive Canoe Soap?
Written on 28 Jun, 2010 at 14:15 in Feature | viewed 548 times and users have made 0 comments so far
Recently, M2 market survey discovered a rebranded Canoe laundry soap on the shelves. Many see this as a welcome development, albeit, long overdue. Ndubuisi Eluwa examines the situation and asks if the erstwhile market leader can reclaim its place from... (Continue reading)
Book Title: Free Culture: How Big Media Uses Technology And The Law To Lock Down Culture And Control Creativity
Written on 21 Jun, 2010 at 19:51 in Review | viewed 562 times and users have made 0 comments so far
AUTHOR: LAWRENCE LESSIG PUBLISHER: THE PENGUIN PRESS REVIEWER: EUNICE NZE Making a backup copy of something you purchased sounds like something logical and harmless. But regulators would rather say you stole the content and made a second, illegal copy. These... (Continue reading)
Marketing Nigeria Through the World Cup
Written on 21 Jun, 2010 at 19:13 in Feature | viewed 474 times and users have made 0 comments so far
The National Tourism Development Corporation (NTDC) is leveraging on the mundial in South Africa to take the impact of the World Cup beyond football, in its efforts to create positive image for the country. From South Africa, O’Lekan Babatunde reports... (Continue reading)
Is Peak’s Premium Status Threatened?
Unconfirmed reports indicate that the sachet extension of Peak milk, introduced in November 2009, is receiving more patronage than the mother brand. Blessing Nwobodo writes that the development may negatively affect the premium status of the brand. Owing to the... (Continue reading)
New Era Beckons as PRCAN Holds AGM
Written on 14 Jun, 2010 at 15:14 in Feature | viewed 355 times and users have made 0 comments so far
The Public Relations Consultants Association of Nigeria (PRCAN) appears set to usher in a new chapter as the reigning executive set to make way for new ones. With the all important AGM in sight, members look forward to an election... (Continue reading)
Branding: Creating New Market Segments and Opportunities
Written on 14 Jun, 2010 at 14:30 in Feature | viewed 917 times and users have made 0 comments so far
Recent M2 market surveys reveal a growing trend whereby market segments that used to be the preserve of commodities have been taken over by branded products. Ndubuisi Eluwa looks at this development and the opportunities it brings to the economy.... (Continue reading)
Welcome Centre: A Warm Welcome to Events Management
Written on 14 Jun, 2010 at 14:18 in Feature | viewed 199 times and users have made 0 comments so far
As Sprite drew fun loving Nigerians to the Welcome Centre & Hotels Ltd. for the grand finale of the 2010 Sprite Triple Slam, M2′s Ndubuisi Eluwa takes a look at the magnificent venue which beautifully complemented the highly successful event.... (Continue reading)
Afromedia Marks Golden Jubilee, Commits to Environment
Nigeria’s premier out-of-home agency, Afromedia Plc, recently marked its golden jubilee. The company also used the landmark anniversary to commit itself to the environment, Kenneth O. Eze writes. Afromedia, Nigeria’s leading out of home service provider, recently rolled out the... (Continue reading)
Hop Topics in Feature
- Insight on Nigeria at World Marketing Forum viewed 14,572 times
- FMCGs Positioned to Lead the Nigerian Market in 2010 viewed 5,310 times
- Nigerian TV Programmes: The Top Eleven viewed 4,014 times
- Journalism in Nigeria: 150 Years and Still Struggling viewed 3,697 times
- Nigerian Banks and the Challenge of Corporate Communications viewed 3,381 times
- Lagos: Where Are The Beloved Posters? viewed 3,078 times
- Will Extension Strengthen La Casera? viewed 2,634 times
- Rebranding Nigeria – The Soludo Example viewed 2,081 times
- Why Maltonic Changed Its Name to Malta Gold viewed 2,075 times
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders viewed 2,009 times
- Cost Of Consumer Goods May Rise As Sugar Price Soars
(5.00 out of 5) - We’re Here To Stay – Unilever Boss (5.00 out of 5)
- Radio on The Fast Lane
(4.00 out of 5) - Are Nigerian Banks Defrauding Their Customers? (4.00 out of 5)
- Food Seasoning: Is it a Powdered Season? (4.00 out of 5)
- Is Adire Fading? (4.00 out of 5)
- High Heels at the Work Place (4.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders (3.00 out of 5)
- Larsor Launches New TVC (3.00 out of 5)
- Devon: Expansion or Competition Within The Orange Family? (1.00 out of 5)
- Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders - 2 votes
- Cost Of Consumer Goods May Rise As Sugar Price Soars - 1 votes
- We’re Here To Stay – Unilever Boss - 1 votes
- Radio on The Fast Lane - 1 votes
- Are Nigerian Banks Defrauding Their Customers? - 1 votes
- Food Seasoning: Is it a Powdered Season? - 1 votes
- Is Adire Fading? - 1 votes
- High Heels at the Work Place - 1 votes
- Larsor Launches New TVC - 1 votes
- Devon: Expansion or Competition Within The Orange Family? - 1 votes
