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Battle for the Soul of Marketing

Written on 21 Sep, 2010 at 11:15 in Feature | viewed 344 times and users have made 0 comments so far

The drama at the National Institute of Marketing of Nigeria is set for another phase with the court and law enforcement agencies called in to play their parts. Kenneth O. Eze The rift bedevilling the National Institute of Marketing of... (Continue reading)

Blackberry: India Wins, Who’s Next?

Written on 13 Sep, 2010 at 15:47 in Feature | viewed 220 times and users have made 0 comments so far

Research In Motion (RIM) gives in to india’s pressure, scoring big on market share. Nigeria also wins in the power game. Ralph Tathagata. The rock-solid security of Research In Motion’s RIM, BlackBerry services have been broken given its recent concession... (Continue reading)

‘Total Recall’: Will Nigeria ever get there?

Written on 13 Sep, 2010 at 15:11 in Feature | viewed 427 times and users have made 0 comments so far

In the past eight months, the American, European and Chinese markets have witnessed a staggering number of recalls. The Nigerian market, despite been flooded by substandard products is yet to witness one. Blessing Nwobodo Arguably, this has been a year... (Continue reading)

‘Screenwriters have to be relentless to succeed in Nollywood’ – Chuks Agu

Written on 7 Sep, 2010 at 9:25 in interview | viewed 937 times and users have made 2 comments so far

What is it like to have a story idea come alive, seen by millions of people? Chuks Agu, a professional screenwriter, sharing his thoughts with Eunice Nze, explores problems affecting screenwriting and how to come up with quality scripts. Between... (Continue reading)

Social Media, Politicians and the 2011 Elections

Written on 7 Sep, 2010 at 9:15 in Feature | viewed 862 times and users have made 0 comments so far

As 2011 draws nearer, Nigerian politicians are finding new ways to reach the populace through the social media. But, how effective is this strategy? Buki Oyedemi Over the past ten years, technology has made communication a lot easier, dramatically changing... (Continue reading)

GTASSUR: Assuring even if…

Written on 30 Aug, 2010 at 17:25 in Review | viewed 322 times and users have made 0 comments so far

Kirk Leigh Times are hard. Indeed they are. GTAssur agrees. Profits are slipping yet they must keep stern face; a stiff countenance may just be good enough to send the message that falling profits does not betray incapacity to indemnify... (Continue reading)

Restoring Investor Confidence in Nigeria’s Capital Market

Written on 30 Aug, 2010 at 17:12 in Feature | viewed 585 times and users have made 0 comments so far

Kenneth O. Eze Efforts to shore-up investor confidence in Nigeria ‘s capital market have led to changes in the Securities and Exchange Commission, SEC, and the Nigerian Stock Exchange NSE, albeit, in a firm manner by the Arunma Oteh-led SEC.... (Continue reading)

Will Maltex Make a Successful Come Back?

Written on 30 Aug, 2010 at 17:09 in Review | viewed 623 times and users have made 0 comments so far

Maltex, a former leader in the Nigerian non alcoholic beverage market, is returning to the scene under a new ownership. Will it be twice lucky? Ralph Tathagata Like many consumers, Bertrand Ejiogu’s mind reacts to brands that are consistent with... (Continue reading)

The World’s Tiniest Phone Now in Lagos

Written on 24 Aug, 2010 at 12:02 in Review | viewed 363 times and users have made 0 comments so far

The next hot thing targeting women and people in active sports may be the Modu Phone, the world’s tiniest phone. Measuring just the size of a regular mp3 player, it fits perfectly in a ladie’s purse or a holster for... (Continue reading)

Enters Startimes Dishless Satellite TV

Written on 24 Aug, 2010 at 11:57 in Review | viewed 2,568 times and users have made 9 comments so far

The pay TV market in Nigeria, no doubt, is witnessing a revolution with the invasion of Dishless Satellite TV networks gradually taking center stage. One of such networks is Startimes, a product of a liaison between Nigeria Television Authority (NTA)... (Continue reading)