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The Industry Should Focus on Accountability, Empowerment of the Younger Generation

Written on 1 Dec, 2009 at 17:46 in Feature | viewed 156 times | 0 Comments
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Young but highly experienced Ayodele Kupoluyi, assumed the leadership of Starcom Media in February 2008. He joined the company, a member of the Rosabel group from LTC JWT, where he worked across different functions including media and client services. Having... (Continue reading)

AMP/Eko Film Festival Celebrates Nigerian Film Makers

Written on 1 Dec, 2009 at 17:12 in Feature | viewed 291 times | 1 Comment
AMP%2FEko+Film+Festival+Celebrates+Nigerian+Film+Makers

The Nigerian movie industry is indeed a bag of mixed-fortunes. Offshore, it is hailed as the biggest in Africa, second biggest in the world, and a gold mine for foreign exchange. But at home, it is despised by government and... (Continue reading)

Price War Rages Amidst Dwindling Fortunes in Nigerian Aviation Sector

Written on 1 Dec, 2009 at 17:01 in Feature | viewed 243 times | 0 Comments
Price+War+Rages+Amidst+Dwindling+Fortunes+in+Nigerian+Aviation+Sector

These are battle times in the aviation industry as airlines operating in Nigeria, in a desperate bid to avoid flying half empty, with the danger it portends, now resort to price war to attract potential customers whose size have been... (Continue reading)

Akunyili to Convert Rebranding Campaign to Peoples’ Movement

Written on 24 Nov, 2009 at 11:35 in Feature | viewed 322 times | 0 Comments
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Kenneth O. Eze- Prof Dora Akunyili was received recently by the Brand Writers’ Association of Nigeria (BWAN) in Lagos. She used the occasion to drum support for the Rebranding Nigeria campaign, wishing it would evolve into a movement. She is focusing... (Continue reading)

Digital Billboards: An Incentive for Outdoor Agencies

Written on 24 Nov, 2009 at 10:56 in Feature | viewed 343 times | 3 Comments
Digital+Billboards%3A+An+Incentive+for+Outdoor+Agencies

It is not difficult to understand why digital billboards are attractive to advertisers. They are bright and eye-catching and can convey multiple marketing messages simultaneously. It is a new, flashy, and exciting innovation in outdoor advertising. In this piece, Yetunde... (Continue reading)

Are the Lagos Radio Airwaves Really Jammed?

Written on 23 Nov, 2009 at 17:47 in Feature | viewed 162 times | 0 Comments
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Access to information is a common feature of any free society. This information is received primarily through the media. Hence, it may be correct to say that the more media there is, the more enlightened the citizenry are likely to... (Continue reading)

Access Bank’s Corporate Social Responsibility Report 2008

Written on 23 Nov, 2009 at 17:33 in Review | viewed 238 times | 0 Comments
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Reviewer: Chris Olisa Access Bank known for its constant doggedness in financial standard has delved into corporate social responsibility, which it takes to heart seriously. During the year under review they instituted an employee volunteering policy, which guides employee community activities.... (Continue reading)

It’s About Time To Do The Same Old Things With A New ‘SWAG’!

Written on 23 Nov, 2009 at 17:23 in Review | viewed 136 times | 0 Comments
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Chinedu Aforonwa- About Time, the house journal of Verdant Zeal, brings freshness to marketing communications. Described as the official scrap book of the company, the journal primarily celebrates the people – who are the company; their work, successes, challenges and essence. ... (Continue reading)

The Big Goof of the Business Support Group

Written on 18 Nov, 2009 at 10:30 in Feature | viewed 215 times | 0 Comments
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The Business Support Group was inaugurated early this year by His Excellency, President Umaru Musa Yar’Adua, to engender private sector support for the Nigeria Vision 2020. The group recently submitted its reports to the Steering Committee of the NV 2020.... (Continue reading)

Using Earned Value; A Project Manager’s Guide

Written on 18 Nov, 2009 at 10:17 in Feature | viewed 91 times | 0 Comments
Using+Earned+Value%3B+A+Project+Manager%27s+Guide

Author: Alan Webb Publisher: Gower Publishing Ltd, Croft Rd., Aldershot Hampshire No Of Pages: 130 Reviewer: Nze Eunice Onyinyechi Using Earned Value is a concise guide which provides project managers with the requisite information they need for successful project management. The book uses... (Continue reading)

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