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Gift Items Herald Yuletide

Written on 10 Dec, 2010 at 12:13 in Review | viewed 180 times and users have made 0 comments so far

Ndubuisi Eluwa Various gift items have started making their way into the markets, an indication that the Yuletide season and end of year trading are around the corner, M2 Open Market Survey reveals. M2 Open Market Survey checks around markets... (Continue reading)

When Exactly Is The Customer Always Right?

Written on 10 Dec, 2010 at 10:33 in Feature | viewed 177 times and users have made 0 comments so far

Odize Oluwaseyi There are always two sides to a coin. to do justice to this Topic, we are going to be weighing it from two angles; the Entrepreneur and the potential customer’ angles. Though no one seem to know the... (Continue reading)

Social Media is the Next Phase for Broadcasting – Yinka Olaito

Written on 2 Dec, 2010 at 10:17 in interview | viewed 168 times and users have made 0 comments so far

Buki Oyedemi We have all being eye-witnesses to the fall, irrelevance, decrease in revenue and eventual fold up of great newspapers. We now live in a new world with a measurable shift in paradigm in operating system of most known... (Continue reading)

Top Entertainers Who Are Business Moguls

Written on 2 Dec, 2010 at 10:12 in Feature | viewed 481 times and users have made 0 comments so far

Nze Eunice People find delight in talking or gossiping about what their favourite stars are up to, who they were seen with and who they are dating. All in all, celebrities have taken a central role in the lives of... (Continue reading)

Enter Cappy; Exit 5 Alive?

Written on 1 Dec, 2010 at 9:24 in Feature | viewed 732 times and users have made 0 comments so far

The introduction of Cappy fruit juice by Coca Cola Company, owners of 5 Alive has stirred Juice market with the introduction of Cappy in what appears like a clone of 5 Alive.. Ndubuisi Eluwa That Coca Cola has introduced another... (Continue reading)

The Brewing Battle Between Advertising and Modelling Agencies

Written on 1 Dec, 2010 at 9:22 in Feature | viewed 243 times and users have made 0 comments so far

There is a long standing mistrust between advertising and modelling agencies. Their invectives suggests why Eunice Nze Models are part of the unsung heroes of successful advertising campaigns. The average model, like other cast and crew employed in the campaign,... (Continue reading)

Selling Nigerian Football on the News Stands

Written on 1 Dec, 2010 at 9:18 in Feature | viewed 164 times and users have made 0 comments so far

Buki Oyedemi Many controversies such as the misappropriation of funds and mismanagement has over the years trailed the Nigerian sports community thereby hampering any significant progress that could have been achieved since the turn of the century. Despite this trend,... (Continue reading)

Would Coca-Cola Play at the Bottom of the Pyramid?

Written on 19 Nov, 2010 at 10:04 in interview | viewed 328 times and users have made 0 comments so far

Kenny Badmus is the Chief Imagination Officer at Orange Academy where he trains on branding. In this interview with Ndubuisi Eluwa, he maintains that brands that deviate to the mass market have lost it. Serving the mass market One thing... (Continue reading)

‘Our Aim is Global Recognition’

Written on 10 Nov, 2010 at 11:26 in interview | viewed 225 times and users have made 0 comments so far

In this interview, Kayode Oluwasona, ED, Client Service, Insight Communications, tells Ralph Tathagata and Blessing Nwobodo that LAIF is giving agencies such as Insight confidence to take African creatives to the global scene. Next level for Insight following multiple LAIF... (Continue reading)

Will Corporate Nigeria take up the .ng Offer?

Written on 10 Nov, 2010 at 9:37 in Feature | viewed 281 times and users have made 0 comments so far

The Nigeria Internet Registration Association is driving popularity of the national domain with 50,000 free .com.ng addresses. But, is the freebie sufficient to sway business? Blessing Nwobodo Recently, representatives of the Nigeria Internet Registration Association NIRA, the body responsible for... (Continue reading)