Friday 3rd September
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‘Telecom Brands Should Compete With Banks, Other Service Brands’
Written on 20 Aug, 2010 at 21:12 in interview | viewed 145 times | 0 Comments
In this interview with O’Lekan Babatunde, Tuchar Maheshwari, chief commercial officer, Starcomms Plc, offers a recipe on how telecoms brands can keep a tab on consumers and ensure the long term vision of the brand is actualized especially in highly... (Continue reading)
The Consumer Must Win at all Times – Gambrah
Written on 12 Jul, 2010 at 20:01 in interview | viewed 112 times | 0 Comments
SABMiller recently bought into Pabod breweries in Port Harcourt, Rivers State and has started introducing different brands of consumer products such as Castle Milk Stout, to Nigerian consumers. In this interview, Samori Gambrah, the company’s head of marketing, reveals that... (Continue reading)
Subaru Motors Thrill with All-Wheel-Drive – Kofi Sagoe, CEO, Subaru Motors Nigeria Ltd
Written on 14 Jun, 2010 at 9:09 in interview | viewed 364 times | 0 Comments
Incorporated in June 2008, Subaru Motors Nigeria Ltd (SMNL) effectively started business in Nigeria in April 2009 as representatives of the automobile manufacturing division of Japanese transportation conglomerate, Fuji Heavy Industries Co (FHI), owners of the Subaru brand. In February,... (Continue reading)
Activation is an Integral Part of Marketing – Adedoyin, Ex Unilever Strategist
Written on 7 Jun, 2010 at 17:24 in interview | viewed 183 times | 0 Comments
‘Demola Adedoyin, is the Publicity Secretary of the Advertisers Association of Nigeria (ADVAN) and the newly appointed CEO of Integrated Troops, a campaign activation company recently acquired by Genity Holdings. Besides being a full member of Advertising Practitioners Council of... (Continue reading)
MiTV Restrategizes For More Market Share
Written on 10 May, 2010 at 16:33 in interview | viewed 182 times | 0 Comments
Murhi International Television (MiTV) recently acquired new programmes in a bid to reposition and make the station more viewer-friendly. Tunde Okunola, general manager, Murhi International Group, speaks with Buki Oyedemi on the new face of the station and what it... (Continue reading)
Brands Must Promise More Than Functionality…
Written on 4 May, 2010 at 14:54 in interview | viewed 162 times | 2 Comments
Kenny Badmus does not come as eccentric in looks, but he can be creatively crazy. Proof number one: He quit a well paying and secure job as the creative director at Centerspread Advertising to go start The Orange Academy, an... (Continue reading)
We Are Back To Our Turf – DBN Chief, Adun
Written on 23 Mar, 2010 at 9:19 in interview | viewed 146 times | 0 Comments
Degue Broadcasting Network (DBN) recently staged a comeback with a promise to deliver big on sportainment, its chosen turf. Here, Osa Sonny Adun, President/CEO DBN Ltd, speaks on the initial closure of the Lagos office and the station’s brand promise.... (Continue reading)
CSR Offers Opportunities for Real Market Differentiation
Written on 9 Mar, 2010 at 19:40 in interview | viewed 221 times | 2 Comments
Mria Sillanpaa, Founding Director, Sustainability Advisory Group, will be in Lagos later this month as lead speaker in the seminar, Positioning the 21st Century Corporation through Sustainability Learning and Development. Sillanpaa, an internationally recognized sustainability leader and practitioner, has held pivotal... (Continue reading)
Carat/MP: Repositioning for World Class Services
Media Perspectives, a media strategy, planning and buying agency, penultimate Wednesday became officially affiliated to Carat, an independent communications specialist and market leader in digital media solutions. This follows the signing of a technical affiliation agreement between the two media... (Continue reading)
Azzagai: No Apologies, Irreverence is Our Brand DNA
Known as FK:G2 in the last seven years of its operation in the industry, this member of the Troyka Holdings Group, led by Yinka Daramola as General Manager, rebranded last week to become Azzagai. Ordinarily, Azzagai is a Swahili word... (Continue reading)