In this interview with O’Lekan Babatunde, Tuchar Maheshwari, chief commercial officer, Starcomms Plc, offers a recipe on how telecoms brands can keep a tab on consumers and ensure the long term vision of the brand is actualized especially in highly... (Continue reading)
SABMiller recently bought into Pabod breweries in Port Harcourt, Rivers State and has started introducing different brands of consumer products such as Castle Milk Stout, to Nigerian consumers. In this interview, Samori Gambrah, the company’s head of marketing, reveals that... (Continue reading)
Incorporated in June 2008, Subaru Motors Nigeria Ltd (SMNL) effectively started business in Nigeria in April 2009 as representatives of the automobile manufacturing division of Japanese transportation conglomerate, Fuji Heavy Industries Co (FHI), owners of the Subaru brand. In February,... (Continue reading)
‘Demola Adedoyin, is the Publicity Secretary of the Advertisers Association of Nigeria (ADVAN) and the newly appointed CEO of Integrated Troops, a campaign activation company recently acquired by Genity Holdings. Besides being a full member of Advertising Practitioners Council of... (Continue reading)
Murhi International Television (MiTV) recently acquired new programmes in a bid to reposition and make the station more viewer-friendly. Tunde Okunola, general manager, Murhi International Group, speaks with Buki Oyedemi on the new face of the station and what it... (Continue reading)
Kenny Badmus does not come as eccentric in looks, but he can be creatively crazy. Proof number one: He quit a well paying and secure job as the creative director at Centerspread Advertising to go start The Orange Academy, an... (Continue reading)
Degue Broadcasting Network (DBN) recently staged a comeback with a promise to deliver big on sportainment, its chosen turf. Here, Osa Sonny Adun, President/CEO DBN Ltd, speaks on the initial closure of the Lagos office and the station’s brand promise.... (Continue reading)
Mria Sillanpaa, Founding Director, Sustainability Advisory Group, will be in Lagos later this month as lead speaker in the seminar, Positioning the 21st Century Corporation through Sustainability Learning and Development. Sillanpaa, an internationally recognized sustainability leader and practitioner, has held pivotal... (Continue reading)
Media Perspectives, a media strategy, planning and buying agency, penultimate Wednesday became officially affiliated to Carat, an independent communications specialist and market leader in digital media solutions. This follows the signing of a technical affiliation agreement between the two media... (Continue reading)
Known as FK:G2 in the last seven years of its operation in the industry, this member of the Troyka Holdings Group, led by Yinka Daramola as General Manager, rebranded last week to become Azzagai. Ordinarily, Azzagai is a Swahili word... (Continue reading)