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No Job Is Safe

Written on 9 Mar, 2010 at 19:52 in Feature | viewed 21 times | 0 Comments
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Companies Compete For Customers, Employees Compete For Jobs Martins Okoh When the economy is bad, competition heats up. Companies do everything they can to keep their customers and employees do whatever they can to keep their jobs. Downsizing has become a survival... (Continue reading)

CSR Offers Opportunities for Real Market Differentiation

Written on 9 Mar, 2010 at 19:40 in interview | viewed 64 times | 1 Comment
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Mria Sillanpaa, Founding Director, Sustainability Advisory Group, will be in Lagos later this month as lead speaker in the seminar, Positioning the 21st Century Corporation through Sustainability Learning and Development. Sillanpaa, an internationally recognized sustainability leader and practitioner, has held pivotal... (Continue reading)

Ad-Mark Moves the Frontiers in Mobile Advertising

Written on 9 Mar, 2010 at 19:36 in Feature | viewed 31 times | 0 Comments
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Having made a mark with the Lagos BRT mobile advertising, Ad Mark was recently awarded the exclusive rights to sell mobile advertising on Rivers State’s metro buses. Seeni Durojaiye writes on the frontiers on mobile advertising. Having won exclusive concessionary rights... (Continue reading)

Digital Marketing: The New Way of Doing Business

Written on 9 Mar, 2010 at 19:34 in Feature | viewed 60 times | 1 Comment
Digital+Marketing%3A+The+New+Way+of+Doing+Business

In 30 years the internet has risen to become unarguably the world’s number one obsession and many businesses in developed nations are cashing-in on the frenzy to market and expand their businesses. In Nigeria, the bug is catching on with... (Continue reading)

DP Partnership: Six Years on the Professional Path

Written on 9 Mar, 2010 at 19:13 in Feature | viewed 20 times | 0 Comments
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Odun Fadoju, sits at the helm of affairs at DP Partnership. He speaks with M2 on his long silence speaking touching on the bane of the marketing communications industry and how to move it forward. Seeni Durojaiye reports. The rush... (Continue reading)

Book Title: The Social Media Marketing Book

Written on 3 Mar, 2010 at 13:11 in Review | viewed 115 times | 1 Comment
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AUTHOR: DAN ZARRELLA PUBLISHER: KOGAN PAGE, LONDON NO OF PAGES: 240 REVIEWER: NZE EUNICE Social media marketing is... (Continue reading)

Marketing Africa through its Media

Written on 3 Mar, 2010 at 10:58 in Feature | viewed 36 times | 0 Comments
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Public opinion strongly drives brand acceptability and dominance. In a fiercely competitive global market, the foreign media and a few local mediums have been criticized for creating a poor image of the continent to stifle competition from its less sophisticated... (Continue reading)

Can So Klin Protect Really Deliver?

Written on 3 Mar, 2010 at 10:51 in Feature | viewed 33 times | 0 Comments
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A recent M2 market report revealed that Eko Supreme’s new kid on the block, So Klin Protect, was yet to command appreciable shelf presence. Ndubuisi Eluwa questions the brand’s ability to deliver on the promises of its new line expansion. In... (Continue reading)

Are TV Stations Milking Independent Producers?

Written on 3 Mar, 2010 at 10:43 in Feature | viewed 33 times | 0 Comments
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As TV stations and independent programme producers battle over who foots the bill for airtime, Blessing Nwobodo speaks to stakeholders on a way out for a threatened media industry. Felix Ezekwem of the marketing directorate of Nigerian Television Authority is direct... (Continue reading)

Experts Advocate PR Solutions to Banks’ Image Crisis

Written on 22 Feb, 2010 at 17:43 in Feature | viewed 32 times | 0 Comments
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The banks used to have such large images they were seen as the money machines of the economy. This reflected in their dominance of almost every aspect of the economy including real estate, maritime, oil and gas, the stock market... (Continue reading)

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