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Shaving Sticks: Pricing, Packaging Give Bic EdgeOver Gillette

Written on 11 Jan, 2010 at 16:06 in News Stories | viewed 200 times | 0 Comments

M2 weekly open market survey reveals that Bic, a brand of manual shaver on the stable of CFAO, owners of Bic ball pen, appears to have taken over the manual shavers’ category of the grooming segment of the markets. At the... (Continue reading)

Peak Evaporated Milk in Sachet Fast Gaining Acceptance

Written on 11 Jan, 2010 at 16:04 in News Stories | viewed 153 times | 0 Comments

Barely few months after its introduction into the milk market, market sources say that Peak Evaporated milk in sachet is fast gaining acceptance especially from low income consumers. This was the outcome of M2 open market survey during the holidays. At... (Continue reading)

Lagos State Partners M-Net on Face of Africa Final

Written on 11 Jan, 2010 at 16:02 in News Stories | viewed 58 times | 0 Comments

Ralph Tathagata The Lagos State Government and M-Net Africa have announced their partnership agreement to host the Face of Africa 2010 Finals on February 6, 2010.   Mr. Babatunde Raji Fashola, Executive Governor, Lagos State, who made this known during a briefing, says:... (Continue reading)

Sesame Street Launches Nigerian Version

Written on 11 Jan, 2010 at 16:01 in News Stories | viewed 79 times | 0 Comments

Sesame Street, the long-running children’s TV series is launching its Nigerian version with a focus on the importance of education, empowerment for girls and HIV/AIDS. The first season, which is themed “We Can”, will focus on empowering children to aspire to... (Continue reading)

Mass Exodus of Staff from Next Newspaper

Written on 11 Jan, 2010 at 15:59 in News Stories | viewed 166 times | 0 Comments

Following disciplinary actions taken on some staff of Next Newspaper, close to thirty members of staff have been relieved of their jobs. M2 gathered that some staff members were found to have breached some rules and regulations of the media house... (Continue reading)

Desert Warriors Reality TV Show Set To Debut

Written on 11 Jan, 2010 at 15:58 in News Stories | viewed 702 times | 3 Comments

As part of its efforts to draw attention to desert encroachment in North Africa and Africa as a whole, Dr. Newton Jibunoh, in collaboration with the Lagos State Ministry of Environment and FADE AFRICA, recently launched a reality show tagged... (Continue reading)

Bank CEOs Sack: How The System May Be Affected

Written on 17 Aug, 2009 at 17:53 in News, News Stories | viewed 124 times | 0 Comments
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The Central Bank of Nigeria (CBN) has moved decisively to restore public confidence in the banking system by axing five managing directors of major banks in Nigeria. Making the announcement last Friday at media briefing, in Lagos, Sanusi Lamido Sanusi,... (Continue reading)

Nigeria’s 5 Greatest Living Legends and Lessons for Modern Brand Builders

Written on 12 Aug, 2009 at 17:49 in Feature, News Stories | viewed 1,026 times | 6 Comments
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The highly publicised ‘Nigeria’s Five Greatest Living Legends’ voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context,... (Continue reading)

Why Maltonic Changed Its Name to Malta Gold

Written on 12 Aug, 2009 at 17:16 in Feature, News Stories | viewed 881 times | 0 Comments
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Changes to both market and brand names sometimes suggest that brand owners are adopting a different marketing approach to their products. Changing the existing name of a product that might have been entrenched on consumers’ minds could equally be likened... (Continue reading)

Dangote: In the Eye of the Global Market

Written on 12 Aug, 2009 at 17:11 in News, News Stories | viewed 374 times | 1 Comment
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Recently, Dangote Group, Nigeria’s manufacturing giant with heavy presence in sub-Saharan Africa, re-branded as part of the process of launching themselves into the global market. In this piece, Ndubuisi Eluwa, takes a look at the group’s achievements so far and... (Continue reading)

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