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	<title>m2weekly.com &#187; News Feature</title>
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	<description>M2 Weekly :: Marketing + Business Intelligence</description>
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		<title>Subsidy Removal: What Really Went Wrong?</title>
		<link>http://m2weekly.com/feature-cover/news-feature/subsidy-removal-what-really-went-wrong/</link>
		<comments>http://m2weekly.com/feature-cover/news-feature/subsidy-removal-what-really-went-wrong/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 12:46:52 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=11853</guid>
		<description><![CDATA[The hullabaloo that accompanied the removal of fuel subsidy by the Federal Government seems to give the impression that Nigerians were going to go to war if the government failed to shift grounds on the matter. Although many Nigerians reacted with vehement anger when the subsidy was removed, many still expressed belief in the removal [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>The hullabaloo that accompanied the removal of fuel subsidy by the Federal Government seems to give the impression that Nigerians were going to go to war if the government failed to shift grounds on the matter. Although many Nigerians reacted with vehement anger when the subsidy was removed, many still expressed belief in the removal of subsidy. This position sounds like a huge contradiction. <strong>Yemi Olakitan</strong> takes a critical look at how where the federal government got it wrong and what Nigerians really want.</em></p>
<p>A recent report by the National Bureau of Statistics says that Nigeria lost about $1.3billion during the nationwide strike that got many people on the streets in protest against an increment in the price of fuel. The strike, which began in January 9, shut down most business operations across the nation and forced many Nigerians to stay at home while thousands of protesters hit the streets. It was the most daring of all strikes in the history of civil unrest in Nigeria. Even in the days of former President Olusegun Obasanjo, who is considered to have been even more stubborn than President Goodluck Jonathan, a national strike never took that dimension. Hoodlums and failed politicians hijacked the protest from organized labour. In so many parts of the country, Nigerians were robed and attacked. There were reports of loss of lives and destruction of property all over the country. Businesses were totally shut down. Those who were afraid to hit the streets stayed at home while economic activities completely came to a halt.<br />
In the business environment, the wholesale and retail sector counted the most losses with about 42 percent of total losses during the strike action. Nigeria lost about 87billion naira in that sector alone, according to reports, while the petroleum sector was next with losses of 28.7billion naira. Although, the price of fuel per liter has since been reduced from 141 naira per little to 97 naira, inflation has refused to come down, and transportation fare remaines high. According to Chief Bayode Ogunmupe, economist and Social Commentator, fuel subsidy is a waste hence it is advisable that it be removed. He agrees that this would lead to temporary hike in the pump price of petroleum products. But on the long run Ogundipe opined that the policy would encourage a free market economy, which would motivate investors to build refineries in Nigeria with many gains. Enumerating the long term gain of subsidy removal ,economist said they include : a fall in the price of petroleum products in the long run, employment opportunities, eradication of fuel importation and corruption, technology transfer, and stability of the naira, strong economic growth and many other gains.<br />
Although, the Central Bank Governor, Sanusi Lamido Sanusi, the Federal Minister of Finance, Dr. Mrs. Ngozi Okonjo–Iweala, Federal Minister of Petroleum Resources, Mrs. Deziani Allison-Madueke, among others, had passionately explained and enumerated the various benefits of the fuel subsidy removal to the national economy in a widely televised debate, it did not stop Nigerians from protesting the policy when it was implemented. The administration of President Goodluck Jonathan cannot be accused of not carrying Nigerians along in the implementation of the policy. In the words, of former President of Nigerian Labour Congress, and Governor of Edo state, Adams Oshiomole, the present administration should be commended because unlike the administration of former President Olusegun Obsanjo, the Jonathan administration took time to explain the policy to Nigerians. The obvious question is this: What really went wrong? The general opinion even from informed quarters, converges at the fact that the timing was wrong . And it is hard to fault those who object to the timing because simple logical thinking shows that a festive period when many Nigerians had traveled to remote villages for the Christmas and New Year celebrations was indeed a bad time to increase pump price which subsidy removal translated to, as many could not return to base because of the sudden hike in fuel prices which made transportation back unimaginably high. The government clearly did not give Nigerians time to prepare for the hike.<br />
Furthermore, many opined that the government should have put in place adequate palliatives to ensure that ordinary Nigerians do not suffer because of high cost of fuel which everyone agree would have a multiplier effects on every aspects of the economy and caused inflation. This is why some Nigerians, including former Head of State, Yakubu Gowon, suggested that the removal of fuel subsidy should be gradual. Some economic experts said the fuel subsidy removal should have been done in phases. In a shere emotive reaction Nigerians lamented that a 100 percent increase in fuel price in January was a bad New Year gift from a president, in a country where majority of the 160 million people live on less than two dollars a day, and where Nigerians are weary of years of blatant corruption under different regimes. Many view the subsidy as their only benefit of the nation’s oil wealth. In the words of Segun Alabi, a Lagos business man, ‘‘When one realizes that many countries had taken a similar policy measure to their economic advantage, one will endorse the removal; on the other hand if we look at the immediate short term experience of the average Nigerian, and the huge corruption in our governmental institutions, one will be forced to oppose it,’’ According to him, Nigerians are not opposed to the removal of subsidy they are afraid that the money would be stolen. The Federal Government should have extended the period of awareness to enable all stakeholders lend their voices to the policy. He also advocated a gradual removal of the oil subsidy with plenty of palliatives. According to him, 1500 buses provided by the federal government for mass transit is grossly inadequate judging from the huge population of Nigerians who depend on fuel for various commercial activities including power generation since Nigerians still suffer an epileptic electricity supply.</p>
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		<title>NigComSat-1R: A Technological Breakthrough  for the Nigerian Broadcast Industry</title>
		<link>http://m2weekly.com/feature-cover/news-feature/nigcomsat-1r-a-technological-breakthrough-for-the-nigerian-broadcast-industry/</link>
		<comments>http://m2weekly.com/feature-cover/news-feature/nigcomsat-1r-a-technological-breakthrough-for-the-nigerian-broadcast-industry/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 12:08:51 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=11768</guid>
		<description><![CDATA[Nigerian Communications Satellite (NIGCOMSAT) Limited was incorporated as a limited liability company in April 2006. It is a company under the auspices of the Federal Ministry of Communication Technology. NIGCOMSAT Limited is responsible for the operation and management of Nigerian Communications Satellites starting with NIGCOMSAT-1 which was launched in May 2007 and de-orbited after 18 [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Nigerian Communications Satellite (NIGCOMSAT) Limited was incorporated as a limited liability company in April 2006. It is a company under the auspices of the Federal Ministry of Communication Technology.</em><br />
<em> NIGCOMSAT Limited is responsible for the operation and management of Nigerian Communications Satellites starting with NIGCOMSAT-1 which was launched in May 2007 and de-orbited after 18 months. A replacement satellite, NIGCOMSAT-1R which has the same features but with a few modifications as NIGCOMSAT-1 is scheduled to be launched during the last quarter of 2011. Experts have predicted that if everything goes well for Nigeria, revenues from satellite communication may surpass that of oil with positive impacts on the Nigerian broadcasting media <strong>Yemi Olakitan</strong> writes.</em></p>
<p><a href="http://m2weekly.com/wp-content/uploads/2011/12/Media-Feature.jpg"><img class="alignnone size-thumbnail wp-image-11793" title="Media Feature" src="http://m2weekly.com/wp-content/uploads/2011/12/Media-Feature-150x150.jpg" alt="" width="150" height="150" /></a>The latest breakthrough in technological advancements for the Nigerian media is perhaps the announcement by the Nigerian communication Satellite Limited that it would launch NigCcomSat-1R into orbit on December 19th, 2011. This was made known at a pre-launch three-day stakeholders conference and exhibition held at the Sheraton Hotel and Towers, Ikeja, Lagos. This disclosure is good news for the Nigerian broadcasting media as the sector prepares to move from analogue to digitization by 2012. According to experts the satellite when launched into orbits will revolutionize the broadcasting media in Nigeria and contribute immensely to the improvement of broadcasting in the country. The primary market target for Nigcomsat include; Government and private broadcast media Organizations. International broadcast organizations, through local representatives; Independent producers who hitherto, could not afford direct broadcasting channels although the distribution model for the multimedia home platform is the primary responsibility of participating broadcast companies. Stakeholders say, the benefits are innumerable. It includes, a highly competitive media industry, meeting up to international standards.<br />
This was not the first effort by Nigeria in this regard. There was NigComSat-1, which was launched in May 13th, 2007 but was deorbited on November 10, 2008. NigComSat-1 failed in orbit after running out of power due to an anomaly in its solar array. NigcomSat -1R will replace NigconSat-1 which was deorbited after it was successfully launched in 2007. NigComSat-1R was therefore a replacement of the failed satellite. This was in line with the contract that was signed in 2004 by the Federal Government of Nigeria and China Great Wall Industry Corporation which provided all aspects of in-orbit delivery of a satellite to an international customer. This included satellite manufacture, launch services, ground station construction, project financing, insurance and training. This means that insurance companies and the Chinese Corporation are financing this new satellite project. On the 10th of November 2003, the Federal Government of Nigeria at its FEC meeting concluded that the NIGCOMSAT project is a national priority project and a critical ICT infrastructure for; alleviating poverty, bridging the digital divide; cost effective solution to the ICT requirements of the nation and affordable access to information and communication for Nigerians and the African continent. The federal. Government also hope to diversify the revenue base of the country from oil to knowledge and services. All these benefits would accrue to the Nigerian broadcasting media sector as well as other technological based sectors of the economy.<br />
Chief executive Officer of NIGCOMSAT Ltd, Engr. Ahmed Rufai, while addressing stakeholders at the recently concluded prelaunch conference in Lagos said that the project is a very positive step in the right direction. He assured Nigerians that NigComSat- 1R has been fully integrated and every necessary performance test has been carried out on the satellite. He informed participants that the satellite had already been moved to its launch site in central China, from where it would be launched on December 19. The satellite television customers in the country and other parts of Africa are currently getting programming contents through direct To Home (DTH) providers, but explained that the communication satellite, when launched would support players in the Nigerian broadcast industry to aggregate hundreds of channels and deliver same directly to homes across the country. This is expected to create employment in the broadcast media, stimulate entrepreneurship and investments as well as create a robust broadcast media industry for Nigeria.<br />
One of the role of NigComSat-1R, is to foster the growth of broadcasting industry, as it would allow broadcasting media stations concentrate on the provision of quality content in order to realize maximum revenue. The satellite would also act as open door to attract foreign direct investments into Nigeria. The replacement satellite, according to Rufai, is Hybrid satellite, since it would not only offer communications services, but would also provide navigational services for the aviation and maritime industries.<br />
This can only mean that the Nigerian broadcast media would be entering into the league of technologically advanced broadcast media. This development holds many benefits for the Nigerian media. The implications, according to experts are all beneficial to the media industry, although commercial satellite usage is not limited to the broadcast media alone. It is evident, however, that the Nigerian media would enjoy many benefits from the launch of NigComSat-1R by December.<br />
Vice President of China Great Wall industry corporation (CGWIC) builders of NigComSat-1R, Mr. He Xing, also confirmed the readiness of NigComSat-1R for the December 19 launch, and explained that the replacement satellite would be launched on the DH-4 platform of CGWTC. Nigerian engineers that have undergone intensive training in China in recent times would carry out the ground control of the satellite in Nigeria. He said that CGWIC has provided training for over 60 Nigerians Engineers sent by the management of NiGcomSat-1R and they are capable of controlling the satellite from the ground station in Nigeria and providing services to Nigerians and Africa. With over 50 years in the practice of space technology and with the successful launch of several satellite from China by CGWIC, a successful launch of NigComSat-1R on December 19 is expected.<br />
Director General of Nigeria Broadcasting Commission, Mr, Yomi Bolarinwa, was emphatic in his submission that Nigcomsat-1R will boost broadcasting in Nigeria.<br />
According to hum, The Nigcomsat dth is designed to offer Viewers one hundred channels of SD television programming on a pay as you go and free to air service delivery model. This system can easily be upgraded to accommodate hd channels if any broadcast organization is interested in the transmission of hd channels.<br />
In chat with independent Television Producer, Akeem Bayowa, he was of the opinion that the development would change the face of Nigerian broadcasting. He said, such a project would improve the quality of broadcasting media in Nigeria and ensure high level competition amongst operators which would further lead to an increase in the quality of service delivery which he said would be healthy for the Nigerian broadcast environment. Bayowa however said that government owned television media such as NTA and LTV should brazen up to the demands of modern broadcasting, so that they would not be left behind. He said that local standards would soon become a thing of the past and international broadcasting practice would take pre-eminence as result of advanced technology.<br />
Experts say, the system for direct to home distribution will also be used as a platform to deliver backhaul services for terrestrial dtt transmissions after the 2012 analogue to digital migration. In addition, these infrastructures shall also enable participating broadcasters to have uplink satellite capacity on demand without huge investments in reserved satellite capacity. The signal flow for the system includes acquisition of broadcaster content, compression of received signals, multiplexing of all signals and the modulation of the signals before re-transmission to home users.. The content providers or aggregators are required to install appropriate uplink infrastructure from remote uplink sites. NigComSat-1R, General Manager, Technical for NIGCOMSAT, Abdulraheem Adajah said NigComSat-1R comes with a minimum lifespan of 15 years and a maximum lifespan of 15 years plus. It has payloads of 7 antennae and 26 transponders to address redundancy and it operates under four different bands: C, Ku, KA and the I bands.</p>
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		<title>Bigi Apple Sausage Variant: A Hit or A Miss?</title>
		<link>http://m2weekly.com/feature-cover/news-feature/bigi-apple-sausage-variant-a-hit-or-a-miss/</link>
		<comments>http://m2weekly.com/feature-cover/news-feature/bigi-apple-sausage-variant-a-hit-or-a-miss/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 10:57:44 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=11486</guid>
		<description><![CDATA[Nze Eunice Onyinyechi It is no fun that the very first product/brand that will grace this page is the Bigi Apple Sausage Rolls. This is because the brand is the one of my favourite and I have to reluctantly do this story. When Rite foods introduced their Bigi Spicy Chicken Sausage rolls alongside the spicy [...]]]></description>
			<content:encoded><![CDATA[<p><em>Nze Eunice Onyinyechi</em><br />
<a href="http://m2weekly.com/wp-content/uploads/2011/11/Brands-Hits-and-Misses.jpg"><img class="alignnone size-thumbnail wp-image-11487" title="Brands Hits and Misses" src="http://m2weekly.com/wp-content/uploads/2011/11/Brands-Hits-and-Misses-150x150.jpg" alt="" width="150" height="150" /></a>It is no fun that the very first product/brand that will grace this page is the Bigi Apple Sausage Rolls. This is because the brand is the one of my favourite and I have to reluctantly do this story. When Rite foods introduced their Bigi Spicy Chicken Sausage rolls alongside the spicy one into the market, it was an instant hit, it almost as if the people have been waiting for this change. Every sausage roll lover struggled to have the rolls or at least have a taste of it. Not much of that could be said for its Apple counterpart.<br />
The rite company has been noted to be the most creative company amongst the companies producing sausage rolls. Not only do they have different brand names in the market but they also have variants from which people can choose from. Nothing gives a consumer satisfaction like having the freedom to choice. Going back to the records, it could be noted that Managing Director of Rite Foods Limited Mr. Seleem Adegunwa, said at the launch of the Bigi Spicy Chicken and Apple, that the launch of these variants was a bid for the company to raise the BIGI brand equity because according to him, they discovered that the consumers are tired of having the same thing all the time; they want something new, something innovative. The consumers yearn for a different variant of sausage other than the beef sausage.<br />
Well in the process of offering consumers a choice, had offered something more than the consumer has asked for. Bukola Oni is an ardent Sausage rolls lover she was excited when the two Bigi variant came out she commented that the spicy Chicken flavor is her best. According to her, she could reckon with taking chicken alongside her sausage but she couldn’t reconcile Apple with pastry. “To me, anything in apple flavor has to be a drink she said.<br />
Madam Vero Akinnagbe alongside several other traders whom M2 spoke with complained that their stock of Bigi Apple flavour always take time to leave the shelf but people are quick to point to the spicy Chicken and even the Bigi classic when they need to hold their hunger.<br />
Chijioke Uwazuruike a hawker at Ogba park agreed with these people when he posited that the regular Bigi and the spicy chicken are always the ones to find their way out of his carton. Having tasted the Bigi Apple himself, he noted thus “I prefer the Spicy one and the normal Bigi”.<br />
The debate between the Spicy Chicken and the apple flavours of the Bigi Sausage rolls does not infer that it is wrong for Rite foods to come up with an apple rolls. In the Western world, it is very common to take fruits like apple, pineapple and several others in a cake, a rolls and several other pastry based products. Coming down to Africa or Nigeria, eating such is so uncommon.<br />
We could be right to say it is a cultural thing; but if Rite foods must thrive in this kind of environment, it should take into consideration, the interests of its immediate environment. There is absolutely nothing wrong in meeting consumers need with these two variants, but the Rite Company should have gone a step further to ask Nigerians their expectation of them and that is how it works. So, for Bigi Spicy Chicken, it is a hit and for Bigi Apple it’s a miss.</p>
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		<title>Will Huawei Handsets Fly?</title>
		<link>http://m2weekly.com/feature-cover/news-feature/will-huawei-handsets-fly/</link>
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		<pubDate>Mon, 24 Oct 2011 14:11:17 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=11442</guid>
		<description><![CDATA[Ten years after it ventured into the Nigerian mobile market with initial focus on making handsets for GSM carriers, Huawei, China’s biggest phone equipment suppliers, has decided to start commercial production of handsets for consumers. Does its entry pose a threat to other established brands in the highly competitive Nigerian phone market? Blessing Nwobodo reports. [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Ten years after it ventured into the Nigerian mobile market with initial focus on making handsets for GSM carriers, Huawei, China’s biggest phone equipment suppliers, has decided to start commercial production of handsets for consumers. Does its entry pose a threat to other established brands in the highly competitive Nigerian phone market? <strong>Blessing Nwobodo </strong>reports.</em></p>
<p><a href="http://m2weekly.com/wp-content/uploads/2011/10/News-Feature.jpg"><img class="alignnone size-thumbnail wp-image-11443" title="News Feature" src="http://m2weekly.com/wp-content/uploads/2011/10/News-Feature-150x150.jpg" alt="" width="150" height="150" /></a>Just when Nigerians are beginning to get very comfortable with their Blackberry phones, after the Nokia E- and N-series, Huawei has made an entrance into the highly competitive Nigerian mobile phone market with the launch of its Android smartphones which boast high pixels, touch screens, hot spot/WiFi connectivity and sleek designs. The flagship of the Android phones, the U8520 series, is a dual SIM phone that supports both WCDMA/HSDPA 900/2100 MHz and GSM/GPRS/EDGE 900/1800/1900 MHz frequency bands.<br />
Osita Akabueze, Channel Director, Huawei Technologies, while giving a rundown on the features of the flagship brand states that Huawei U8520 is the first of its kind given that it is running on Android 2.2 dual SIM enable. According to him, ‘with the U8520, you have one SIM for your data storage and the other SIM portal for voice. So you have your router, your PC and your phone all in one device. We have made this phone because we understand the need of the people. They want phones that give access to data on the go and very quickly too and at an affordable price. All this we have considered in making this phone.’<br />
Given the features of the Huawei U8520, one wonders if the company can give other established brands like RIM, Nokia, Samsung and Sony Ericsson a good run for their money? Will consumers be easily persuaded to key into the brand given its affordability and value worth?<br />
‘The android is the biggest operating system for Smartphone’s right now. You have more options with an android OS, more applications than Blackberry. Imagine, I can use my phone as my computer mouse; that’s the kind of thing you enjoy on Android. However, this does not mean that any phone running on Android is better than a Blackberry. There are specifications to look out for like the processor speed, ram size, processor type, the Android version the phone is running etc. The latest Android version is called Gingerbread or 2.3.<br />
‘As for the Huawei U8520, I don’t see it causing a shiver that much. Consumers will continue to be attached to their Blackberry because of the BB chat. So while BB has its own selling point, the Huawei U8520 has a different selling point which for me is a huge data capacity. It all depends on what you want in a phone,’ states Chuks Ogochukwu, Systems Administrator, Paragon Investment Management Ltd.<br />
Giving that the Huawei brand is the 5th Android vendor in the world and having established itself on end-to-end advantages in telecom networks, devices and cloud computing, industry watchers believe that the status-quo is likely to change in the Nigerian mobile market.<br />
To achieve the needed success required to compete favourably with leading brands in the Nigerian market and be the next leading brand in a few years time, Huawei says it has partnered exclusively with Telec, Nigeria’s number one sales distribution company with over 11 years experience in the country. With a vast network of warehouses within major cities, a robust customer base and strong channel partners pan-Nigeria, Telec is positioned to provide excellent and superior sales, logistics and support services to the trade.<br />
Also, the company’s regional headquarters in West Africa is situated in Nigeria. What this means is that special attention is being paid to ensure the success of the brand in West Africa starting from Nigeria. In addition, the company offers after sales service, all in efforts to provide full customer satisfaction.<br />
According to Jacky Lee, Managing Director, Terminals, Huawei Technologies West Africa Limited, Huawei has been recognized for its quality products, professional after-sales service and comprehensive business support. ‘We are offering warranty on our products in such a way no brand has done before to give authenticity to the devices that we manufacture. Our warranty is above 12 months and each of our phones comes with a seal of authenticity bearing the brand name and the distributor’s name,’ he states.</p>
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		<title>Megaplux Propelled by Inner Strength</title>
		<link>http://m2weekly.com/feature-cover/news-feature/megaplux-propelled-by-inner-strength/</link>
		<comments>http://m2weekly.com/feature-cover/news-feature/megaplux-propelled-by-inner-strength/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 16:16:22 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=10847</guid>
		<description><![CDATA[MegaPlux is a visual branding consulting company based in Lagos. The company is run by a team of passion driven individuals overseen by Paul Inyang, the CEO/MD. Although only four years old, the company has an interesting clientele base. There are two sides to any birth: the spiritual and the physical. For Megaplux, the spiritual [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>MegaPlux is a visual branding consulting company based in Lagos. The company is run by a team of passion driven individuals overseen by Paul Inyang, the CEO/MD. Although only four years old, the company has an interesting clientele base. </em><br />
<a href="http://m2weekly.com/wp-content/uploads/2011/08/News-Feature1.jpg"><img class="alignnone size-thumbnail wp-image-10849" title="News Feature" src="http://m2weekly.com/wp-content/uploads/2011/08/News-Feature1-150x150.jpg" alt="" width="150" height="150" /></a>There are two sides to any birth: the spiritual and the physical. For Megaplux, the spiritual side began when the idea of rolling out was conceived by the founder Paul Inyang, who thereafter took the bold step to resign from his job to start what today is an envy of many of his peers.<br />
Inception<br />
Since inception Megaplux has earned a reputation for integrity and professionalism. The company prides itself with five performance objectives and three critical perform objectives in it deliverables. The first is the element of Speed, then there is Quality and Dependability. The other two are Cost and Flexibility.<br />
Achievement<br />
Coming from the background where it started, the company has been richly blessed. Only recently the company moved from its office at Eleganza Plaza, Billingsway, Oregun to a more spacious environment at Ize-Iyamu. The company has also acquired heavy duty machines for the various services it renders.<br />
Given its culture of delivering values, Megaplux has attracted the best of clients whom it holds dear. Clientele cuts across almost all sectors of the economy including telecoms, FMCG, banking, oil &amp; gas, politics etc. The list includes GSK, Etisalat, Bacchus, FCMB, Guinness, Oando, Oceanic, Cadbury, Promasidor, Nokia and Nutricima, among others.<br />
However, for the company the size of the clientele base is not as important as delivering on client need. There is no such thing as a big job; every job is treated with every sense of responsibility and utmost care. Focus is on how each client feels at the end of the job. For Megaplux, it is about a positive experience irrespective of who the client is.<br />
In other to achieve this, the company’s business philosophy is based on two critical factors: the people that work in it (employees) and clients. In terms of machinery, the company has and is still acquiring machines based on the need base of clients on the one hand and its skilled personnel on the other hand. It is in the light of this that it is also investing in capacity building and employee empowerment to better serve clients.<br />
Projection<br />
With the right attitude and altitude, team work and resilience, the business projection is to become a global brand. According to Deola Paul-Inyang, executive director, though an audacious one, the company recognizes no barrier. ‘Our attitude towards clients have gotten us this far. In as much as we started with a little seed and have grown this big because of our resilience, in some years to come there is no doubt that we will take the industry by storm. So I say ten years from now you might not only be seeing a company called Megaplux but something more than this.’<br />
Services<br />
Some of the services rendered by the company include large format prints, brand presence management, exhibitions, venue and vehicle branding, special effects, point of sales and fabrication. The company is also investing in packaging, in-store branding for shops etc.<br />
One unique thing about services rendered by the company is that it does not repeat designs. Once a particular design has been done for a client, such design cannot be replicated for another client.</p>
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		<title></title>
		<link>http://m2weekly.com/feature-cover/news-feature/10679/</link>
		<comments>http://m2weekly.com/feature-cover/news-feature/10679/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 11:51:03 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=10679</guid>
		<description><![CDATA[The 2011 season of the popular TV reality show Big Brother Africa, BBA is living up to expectations as an &#8216;amplified&#8217; reality show. On May 1 2011, 26 housemates from 14 countries entered the BBA Amplified house. Each was aiming to win the prize money and increase Africa’s knowledge of him or her.  How did [...]]]></description>
			<content:encoded><![CDATA[<p><em>The 2011 season of the popular TV reality show Big Brother Africa, BBA is living up to expectations as an &#8216;amplified&#8217; reality show. On May 1 2011, 26 housemates from 14 countries entered the BBA Amplified house. Each was aiming to win the prize money and increase Africa’s knowledge of him or her.  How did they crash from week 3?</em><br />
<strong><em>Yemi Akinbode, Abuja</em></strong></p>
<p><a href="http://m2weekly.com/wp-content/uploads/2011/08/BBA-Feature.jpg"><img class="alignnone size-thumbnail wp-image-10680" title="BBA Feature" src="http://m2weekly.com/wp-content/uploads/2011/08/BBA-Feature-150x150.jpg" alt="" width="150" height="150" /></a>Jossy the first to be evicted, and Danny was on his way to the tailshouse<br />
The Namibian housemate was the first causality. The 28 years old Recording artist/Ad Manager from Windhoek was the first to be evicted from the BBA house, the same day Danny the Ethiopian housemate was sent to the tailshouse. Africans did not have sufficient opportunity to know him; and one may not be able to comment on the stuff he is made of. Also it was difficult to know why Africans booted him out so early. Namibia has participated in all the 6 seasons of BBA, yet no winner has emerged from the South African Country.<br />
Then it was the turn of Nkuli, the 23 years old Community TV Intern from South Africa. Though petit but intelligent, the young buddy left too early. Fans were surprised at her leaving the BBA house as the second evictee. Again Africans did not have fair knowledge of her stuffs. This again diminishes the SA chances of winning the TV reality show for the first time. Even though, Nkuli fellow countryman Lucklay is still in the show, July 31 will determine if he would be the first South African to emerge as BBA winner.<br />
Lotus the fun-filled and fabulous TV presenter from Dar es Salaam left in a rather dramatic manner. Lucklay the South African tailsmate and Lotus were involved in a hot argument. Lotus‘ reaction, a slap on Lucklay was against the rules of the game. That was the end for the Tanzanian. Lotus was expelled from the BBA house.<br />
Michael, the 32 year old hairdresser from Maputo was next. Michael’s early eviction was a big shock to many. The Mozambique dude was one of the intelligent and mature housemates in BB Amplified, so many had expected him to go far in the competition. That did not happen. End of the road for another Mozambiquean in their failed attempts on the BBA TV show grand prize.<br />
Ernest, Bhoke and Nic dramatic eviction reduced the chances of Uganda, Zimbabwe and Kenya by 50%. The intrigue in the house reached a crescendo with Bhoke and Ernest two love interests constant disagreement with Karen and Ernest laziness and arrogance. The tailsmates did not hesitate to put up the duo for eviction. This was the most remarkable eviction. The lovers were showed the exit door. Nic the 26 year old TV producer from Nairobi was also a co-traveller in the eviction train that Sunday.<br />
Danny, the 34 year old fashion specialist from Addis Ababa. The Ethiopian Headsmates was the first to be sent to the tailshouse after a keenly contested eviction with Jossy in week 3. While Jossy was back to Namibia, Danny was lucky not to have been evicted. This was a second chance. The tailsmate with limited vocabulary could not play the game and he was consumed in the process.<br />
From the Headhouse, Vina, Weza, Confidence, Sharon O and Vimba were Africa favourites. At a time during the show, Vina and her West Africa neighbor were repeatedly put on the chopping board every other week. While Vina, the Nigerian headsmate survived all the evictions, Confidence and Weza were not that lucky. The week Confidence was evicted, Weza the Angolan Damsel and Channel O music presenter was sent to the tailshouse.<br />
Perhaps Weza and Confidence were two housemates who can be said to have been the best representatives of their countries since the BBA TV show debut in year 2002 in South Africa. Both were elegant, flybouyant, beautiful and carry a lot of candor and poise into the show.<br />
Their eviction at different time was a pointer to the fact that Angola and Ghana may have to wait for another season to try their hands on winning the BBA TV show. Alex the second housemates from Ghana whose popularity was boosted by his romance with Miss Peo, the housemate from Malawi and his strategic alliances with some other housemates could not provide the entertainment and qualities that Africans were looking for in a winner.<br />
Alex like Ernest was evicted in a dramatic way with his love interest Miss Peo. That was the end of the road for Ghana.<br />
Then it was Zeus, Bernadina and Mumba. The eviction of the three was very emotional. Karen was the most affected by their exit. Apart from her love interest, Zeus; Karen was a close ally of Mumba and Bernadina. Karen cried uncontrollably in the night of the eviction of her close allies.<br />
Weird Characters<br />
BBA Amplified has its own uniqueness, intrigues and drama. Who are the characters? Obviously, obviously, Karen and Lucklay are two major characters in BBA. Many fans saw Lucklay as unstable character in the beginning of the show, events in recent weeks has reflect how strong Lucklay is. On her own side, Karen was among the least rated housemates when the show began. Overtime, Karen has proved many people wrong. The Nigerian housemate is perhaps the strongest character in the BBA house.<br />
Two weeks ago, Karen stunned viewers when as HoH she refused to nominate any of her housemates for possible eviction instead she nominated herself. Again during her save and replace session, Karen refused to replace herself with any of the housemates. According to Karen, all the housemates are her friends and as a result of that she offers to put herself on the chopping board. To African viewers, this is the bravest stunt in the history of BBA. Not only had Karen made a big sacrifice for Africa instead of herself and her country, Karen has shown that she has a very big and good heart. Weeks in weeks out, Karen has shown that she is reliable, honest and natural. In one of her chat sessions, Karen again told Africa that if she wins the prize money, she will share a half of it between herself, Bernadina and Mumba; and the remaning half, she will commit to charity. This goes to show that Karen is a kind, generous and easy going African, whose passion does not lie in money but in genuine interest in people. This was the turning point of the show. It was amazing on that Sunday, that Karen did not only survived eviction, but polled the highest number of individual and country votes in BBA Amplified with 8 countries voting for her. It is on record that it is only “otono” Lucklay who had pulled such a dramatic stunt, when he refused to nominate any of his housemates earlier in the game where he put himself up for eviction.<br />
Among the 10 housemates left in the show, Nigeria and Zimbabwe have two representatives each. Whether as a matter of coincidence, fate, popularity or luck, Nigeria has emerged as the only country in the history of BBA that will present two representatives in the grand finale of the BBA show. With Vina as the last HoH, she used her power to save her fellow countrywoman, Karen and by that episode; Vina, Karen and Sharon O the Musician from Kampala have booked their place in the finals.<br />
The other country (Zimbabwe) that has two representatives at this stage of the show (Vimbai and Wendell) are unfortunately among the 7 housemates up for the last eviction party.<br />
Nigeria history making<br />
In the history of BBA, no single country has won the BBA twice. Nigeria has remained the only country in Africa that has not only won the BBA TV show, twice but won it back-to-back; with Kevin and Uti winning the big prize of $200,000 USD each in 2009 and 2010 respectively.<br />
BBA Amplified drama<br />
In a dramatic manner, the 2011 season has provided a bigger opportunity for the Nigerian housemates. The two are already in the finals. With an expanded opportunity for two winners in the Amplified edition, Nigeria is in the threshold of winning Africa’s most famous TV reality show for the third consecutive time.<br />
Perhaps, Africa may be in for a big surprise. As the game stands today, there is a probability of the two Nigerians winning the two coveted grand prize monies. Let’s see as the game unfolds.<br />
Whatever happens on Sunday 31st July 2011 in South Africa, Nigeria will be making history in the BBA show and may be setting the pace for other participating countries to emulate.<br />
As we earnestly wait for the D Day, here in M2 Magazine, we wish Vina and Karen the Nigerian indefatigable representatives the best of luck!</p>
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		<title>Ladipo Election Opens a New Vista for Employee Managing Directors</title>
		<link>http://m2weekly.com/feature-cover/news-feature/ladipo-election-opens-a-new-vista-for-employee-managing-directors/</link>
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		<pubDate>Wed, 20 Jul 2011 11:26:44 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=10587</guid>
		<description><![CDATA[O’Lekan Babatunde The 38th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria (AAAN) has instituted a new order which will probably widen the scope of participation and aspiration of every practitioner in running the affairs the association. The recently concluded AGM which held at the Equity Resort Hotel, Ijebu-Ode, produced Mr. Rufai [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>O’Lekan Babatunde</em></strong><br />
<a href="http://m2weekly.com/wp-content/uploads/2011/07/News-Feature2.jpg"><img class="alignnone size-thumbnail wp-image-10588" title="News Feature" src="http://m2weekly.com/wp-content/uploads/2011/07/News-Feature2-150x150.jpg" alt="" width="150" height="150" /></a>The 38th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria (AAAN) has instituted a new order which will probably widen the scope of participation and aspiration of every practitioner in running the affairs the association.<br />
The recently concluded AGM which held at the Equity Resort Hotel, Ijebu-Ode, produced Mr. Rufai Ladipo, Managing Director, STB-McCann as president leading a crop of young men and women as the new executive council of the association. Respondents who spoke with M2 describe the development as a new dawn, a new vista.<br />
According to the history of the 33-year old association, all 13 past presidents were owner-managers which is apparent in the roll call of past presidents of the association. This actually increased the stakes for Rufai who was contesting against Longley Evbru, an owner manager and Erhabor Emokpae, an owner by inheritance via his father the older Erhabor Emokpae’s partnership with the likes of I.S. Moemeke in Lowe Lintas. Erhabor, however has increased his interest in the industry to become a cross sectoral investor.<br />
Really, the situation appeared dicey for Rufai at the beginning of the contest owing to some antecedents including ditching the organization at a point when he resigned from the Enyi Odigbo led executive council. He later contested the presidency at the Abuja AGM against Lolu Akinwunmi, Group Managing Director, Prima Garnet but lost to Akinwunmi in a keenly contested election where ownership interest and charisma played a major deciding factor.<br />
However, after four years of attempts at the association’s presidency, Rufai believed that the time was ripe for him to stage a comeback. And indeed, it worked out perfectly as he garnered more than enough support to emerge number 1. One of the promises he has made to the stakeholders is to tackle the knowledge gap in the industry by ensuring the take-off of the Advertising Academy that has been in the works for some time. He promises to do this within one year of his leadership. ‘My administration will take the bull by the horns in ensuring that we don’t lack talent in the advertising industry. The Advertising Academy is coming up. We will train people who have interest in the advertising profession. We want to build a citadel of great professionals,’ he says.<br />
Intra industry and inter industry networking will be a major one for the new president. He plans to galvanise the Association with a view to delivering value to all players irrespective of size. ‘I will take steps to protect our business from both internal and external competitors. We’ll also look to enhance membership biometrics because a number of small and medium agencies believe that they are not getting along. So, in our own tenure we want to get away from this impression that AAAN is meant for the big agencies because AAAN is meant for every agency that is registered to practice the trade in this country and also financial members of AAAN. We will revive the spirit of espirit-de-corps within the Association.’<br />
Of course, challengers question the rationale in devoting ‘too much attention’ to networking and this will be instructive to some extent. But the clincher for Rufai was his tact – smartly bringing the younger operators and the forefathers together as his focal points in running the affairs of the industry. ‘I believe that we must make advertising rewarding to all stakeholders, including practitioners. I want to forge a good relationship with all our advertising forefathers.’ Not surprisingly, Rufai’s mentor and father &#8211; Sir Steve Omojafor, Chairman, Zenith Bank and STB-McCann Group, was there to support and back his quest for the presidency.<br />
Mr. Rufai Ladipo, as the new President of the Association, would be assisted by other key officers which include Mrs. Bunmi Oke of 141-Worldwide (Vice President), Mr. Kayode Oluwasona of Rosabel Leo-Burnett (Honorary Treasurer), Mr. Celey Okogun, Novel Potta Y&amp;R (Publicity Secretary), Mr. Ikechi Odigbo of DDB Lagos (Assistant Publicity Secretary). While<br />
Mrs. Funke Nwankwo of Quest Publicis, Mrs. Yinka Ogunde, Goals &amp; Ideas, Mr. Tunde Thani, Explicit Communications, Mr. Wale Adepitan, 360 Degrees, Mr. Shola Adegborioye, CentrespreadFCB and Mr. Funmi Onabolu (Immediate Past President) would serve on the new exco in ex-officio capacities.<br />
Speaking on the AGM and elections that brought the new exco, Fillius Osunbor, Managing Director, Rinet Ltd believes the AGM was well organized, claiming that the competition was a healthy one. ‘The man who won worked for it but we should not undermine the role of sympathy votes as he had attempted for the role very much earlier. He should however, select quality hands to help in the committees.’ Osunbor notes that attendance was good, but could be better and therefore advises that as the situation improves, the exco should encourage better participation by member agencies. He was however unimpressed in the area of sponsorships and support, lamenting that few media houses were at the event. ‘As our traditional support arm, we should work to get the back on steam with us,’ he charges.<br />
Also making his comments on the AGM and the new exco, Nnanke Harry Willie, Managing Director, HQSC, says he is happy about the process that led to the emergence of the new executive. He says all the contestants had a fair chance and the will of the majority prevailed in a democratic process. For Willie, this does not take away from the competencies and capabilities of the other two contestants. On the what he calls a new vista of an employee manager leading the association, he explains that most owners of agencies founded in the 70s and 80s were retiring, leaving their leaving second and third generation managing directors in place. This means that over time, a lot more employee managing directors would begin to play more prominent roles in the association. Rufai’s appointment was not a surprise as it is anticipated, he concluded.<br />
Speaking in the same vein, Hakeem Adenekan, Managing Director, Commstrat, sees Rufai’s appointment as a welcome development in the industry. Emphasizing that the new president is a bridge between the old and the new, he enjoins members to support him, bearing in mind his experience and what he promises to do. According to Adenekan, ‘He is a new breed, distinct from the past leaders who were basically owner managers. There is a lot of disenchantment in the industry and for this he deserves our support and we should give him the benefit of the doubt. Being an employee would send a positive note to all practitioners especially employees that they can aspire and rise to the pinnacle in their professional association. It is not longer a cult-like association but Rufai needs to proof that you need not be an agency owner to move the association forward.’<br />
Delivering a keynote on the AGM/Congress theme, “Globalising Nigerian Advertising; Prospects and Challenges”, Professor Charles Okigbo (Professor of Communications at North Dakota State University, Illinois, USA and visiting Professor at the University of Nigeria, Nsukka) noted that the Nigerian economy has grown in the past fifty years, therefore creativity should be allowed room to evolve and meet the changing demands of the times. Stressing that advertising is the engine that fuels desire and the appetite to want more and strive to do more, he asserts that to play at the global stage, Nigerian agencies must be more creative, innovative and analytical.<br />
Other highlights of the AGM include induction of new members with membership certificates presented to two newly inducted members namely Culture Communications and Markestrides Limited. The Chief Executive,s Mr. Bernard Okhakume and Mr. Yomi Benson, received the certificates on behalf of their respective agencies. At the Business Session, two distinguished senior practitioners who were recently elected Senators of the Federal Republic of Nigeria were honoured with Distinguished Practitioner Awards. The Awardees are Senator Akin Odunsi and Senator Solomon Ewuga.<br />
Other distinguished senior practitioners in attendance include APCON Chairman, Mr. Lolu Akinwunmi; Chairman, Troyka Holdings, Mr. Biodun Shobanjo; Chairman, LTC/JWT, Mr. Billy Lawson; Chairman of Zenith Bank PLC, Sir Steve Omojafor and the Association’s Board of Trustees Chairman, Mr. Ayo Owoborode.</p>
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		<title>Rueben Abati: A Round Peg in a Round Hole</title>
		<link>http://m2weekly.com/feature-cover/news-feature/rueben-abati-a-round-peg-in-a-round-hole/</link>
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		<pubDate>Tue, 12 Jul 2011 13:34:05 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=10535</guid>
		<description><![CDATA[Ndubuisi Eluwa Recently Rueben Abati, a celebrated columnist and chairman of the editorial board of The Guardian Newspapers added another feather to his cap as he was appointed as one of the Special Assistants to work with President Goodluck Jonathan. A press statement signed by the Secretary to the Federal Government, SFG, Senator Anyim Pius [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>Ndubuisi Eluwa</em><br />
<a href="http://m2weekly.com/wp-content/uploads/2011/07/News-Feature1.jpg"><img class="alignnone size-thumbnail wp-image-10536" title="News Feature" src="http://m2weekly.com/wp-content/uploads/2011/07/News-Feature1-150x150.jpg" alt="" width="150" height="150" /></a>Recently Rueben Abati, a celebrated columnist and chairman of the editorial board of The Guardian Newspapers added another feather to his cap as he was appointed as one of the Special Assistants to work with President Goodluck Jonathan.<br />
A press statement signed by the Secretary to the Federal Government, SFG, Senator Anyim Pius Anyim reveals that Abati has replaced Ima Niboro as Special Adviser to the President on Media and Publicity, a development that has been largely described as putting a round peg in a round hole.<br />
This appointment could not have been more appropriate when given the critical stage at which we found ourselves as a nation coupled with obvious communication blunders that emanated from the presidency in the recent past.<br />
To this extent and considering Abati’s consistent contribution towards nation-building through his unique but fearless style of discussing national issues in his column, his appointment has widely been described as a step in the right direction.<br />
Born November 7, 1965 in Abeokuta, Ogun State, Nigeria Abati obtained a first class honours degree in Theatre Arts at the University of Calabar where he won the Vice Chancellor&#8217;s prize as the overall best graduating student of the university in 1985 among several other prizes.<br />
At age 24 Abati obtained a Ph. D in Theatre Arts from the University of Ibadan where he had obtained a Masters degree and distinguished himself as a university scholar between 1987 and 1990, specialising in Dramatic Literature, Theory and Criticism.<br />
He went on to do a journalism programme at Hubert H. Humphrey Fellow, College of Journalism, University of Maryland, College Park, United States between 1996 and 1997 and also earned an LL.B (Hons) from the Lagos State University, Ojo in 1997. Series of training which Abati admits impact immensely on his writings.<br />
Before his venture into full time journalism he was a university teacher between 1985 and 1996. During this period he contributed and freelanced for several magazines and newspapers including The Guardian and Daily Times thus it was easy for him to transit from teaching to journalism, where he has won several awards including The Cecil King Memorial Prize for Print Journalist of the Year in 1998, The Diamond Award for Media Excellence for Informed Commentary in 1998, Fletcher Challenge Commonwealth Prize for Opinion Writing in 2000, and the Diamond Award for Media Excellence for Informed Commentary, 2000.<br />
Apart from using his columns to mould public opinion on burning national issues, Abati&#8217;s position as the chairman, editorial board of The Guardian, which he assumed in 2002, has enabled him to strive to maintain the tradition of journalistic excellence for which the newspaper is noted. It is indeed to his credit as well as his colleagues&#8217; with whom he manages the organisation that The Guardian has sustained the leadership position ascribed to it.<br />
However several reactions trail Abati’s appointment as the new spokesman of the president. Those who applaud it finger Abati’s wits believing that if the President would listen to his advice or counselling, Abati has the guts to guide the President aright and has the uncanny ability to articulate the goal and intent of what the President is really thinking, and how best to translate those thoughts into purposeful action.<br />
But there are those who however believe it is nothing but a booboo trap to silence Abati for life as it is a truism that power corrupts and absolute power corrupts absolutely. Some fear that as soon as Abati, like others before him, tastes the forbidden fruit it will change him from the fearless critic that he is known as.<br />
Those who share this sentiment believe that Jonathan lacks the ball to be a man of his own and would eventually succumb to pressures from his party, the People’s Democratic Party, PDP should they feel Abati is over stepping his bounds.<br />
However Ima Niboro, Abati’s predecessor has already congratulated him on his appointment and expressed confidence in Abati’s ability to deliver on the job based on his many years of experience in the media and his excellent track-record in journalism and the media industry.<br />
By and large it is expected that Abati’s robust media experience and analytical mind would be brought to bear in the management of President Goodluck&#8217;s public relations.</p>
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		<title>Orange Academy Unveils the Art of Positive Thinking</title>
		<link>http://m2weekly.com/feature-cover/news-feature/orange-academy-unveils-the-art-of-positive-thinking/</link>
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		<pubDate>Mon, 04 Jul 2011 18:26:33 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

		<guid isPermaLink="false">http://m2weekly.com/?p=10467</guid>
		<description><![CDATA[- As it immerses a new batch of Integrated Brand Experience [IBX] graduates Plans are in top gear to make history as Orange Academy; Africa’s first school of practical branding unveils its pet project &#8216;the Art of Positive Thinking&#8217; APT. The APT is a platform created by the current IBX students of the Academy to [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><em>- As it immerses a new batch of Integrated Brand Experience [IBX] graduates</em><br />
<a href="http://m2weekly.com/wp-content/uploads/2011/07/News-Feature.jpg"><img class="alignnone size-thumbnail wp-image-10468" title="News Feature" src="http://m2weekly.com/wp-content/uploads/2011/07/News-Feature-150x150.jpg" alt="" width="150" height="150" /></a>Plans are in top gear to make history as Orange Academy; Africa’s first school of practical branding unveils its pet project &#8216;the Art of Positive Thinking&#8217; APT.<br />
The APT is a platform created by the current IBX students of the Academy to discourage the discrimination of people living with HIV and AIDS, giving them a chance to create the best out of their lives through creativity. This was actually a class project that has turned into reality.<br />
The unveiling is scheduled for Sunday July 10, 2011 at the Sheraton Hotel and Towers is part of activities as the academy releases its new batch of its IBX graduates.<br />
The School of IBX is the academy’s flagship program that takes students through painstaking practical training that prepares them for a career in brand management and communications.<br />
This year’s graduation ceremony often referred to as the immersion, will present to the world the best of orange minds that are worthy ambassadors of the academy and endorsed IBX practitioners. Not everyone that comes to the academy gets through to the immersion stage. To get immersed, students must have worked on a sellable portfolio of works covering major industries and also defend an integrated brand experience project in front of a cutting edge panel. The graduates getting immersed on July 10 are the ones who made it through these hurdles.<br />
The event is opened to all stakeholders of the Advertising industry, corporate bodies and the general public.<br />
Chisom Ohuaka, registrar, School of IBX says &#8216;Orange Academy is pleased to champion the art of positive thinking and we hope for a change in the general attitude towards people living with HIV and AIDS. We believe that everybody deserves a chance at a happy and productive life irrespective of our health or social status and this we seek to encourage. In us all is the yeast for greatness and it is time our great nation benefits from our strengths.&#8217;<br />
Kenny Badmus, the chief imagination officer of the Academy says that &#8216;for over three years, Orange has been training local hands that will create global brand experiences for products and services but that’s not enough to keep us on our feet as strategies and creativity change from generation to generation. We are looking for something much more. We are looking for that reason for being and that’s what we found in the art of positive thinking.&#8217;<br />
Here is the thing, some people living with HIV cannot afford a basic meal because they have lost jobs and loved ones due to prolonged illnesses. With APT, we lend a helping hand by creating ads that sell so we can help someone pay their bills. Yes, it’s like a circle. We create stuff that sells. We make money. We use some of this money to help other people create their own lives. Then these lives come around to inspire us create stuff that really matters.<br />
To join in the art of positive thinking, you can sponsor a creative mind to Orange Academy’s IBX. A percentage of all such grants are put behind the APT project. Right now, Orange Academy has adopted a few Antiretroviral Centres in Nigeria and this is going to grow as the art grows.</p>
<p>IBX 5 STUDENTS</p>
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		<title>Nutricima&#8217;s Strategic Push on World Milk Day</title>
		<link>http://m2weekly.com/feature-cover/news-feature/nutricimas-strategic-push-on-world-milk-day/</link>
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		<pubDate>Thu, 30 Jun 2011 09:51:26 +0000</pubDate>
		<dc:creator>M2</dc:creator>
				<category><![CDATA[News Feature]]></category>

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		<description><![CDATA[Milk and beverage firm Nutricima Limited scored one for strategic marketing goal as May entered into June as they spearheaded the first celebration of the World Milk Day in Nigeria. The five -year old firm, scion of an alliance between PZ Cussons UK and Glambia plc of Ireland, moved quickly to use the occasion of [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong><a href="http://m2weekly.com/wp-content/uploads/2011/06/News-Feature.jpg"><img class="alignnone size-thumbnail wp-image-10248" title="News Feature" src="http://m2weekly.com/wp-content/uploads/2011/06/News-Feature-150x150.jpg" alt="" width="150" height="150" /></a>Milk and beverage firm Nutricima Limited scored one for strategic marketing goal as May entered into June as they spearheaded the first celebration of the World Milk Day in Nigeria. The five -year old firm, scion of an alliance between PZ Cussons UK and Glambia plc of Ireland, moved quickly to use the occasion of the World Milk Day to create awareness about the nutritional value of milk as a category and of its own brands, build and strengthen relationships with its immediate communities as well as increase sales out.<br />
The Food and Agriculture Organisation proposed and commenced celebration of the World Milk Day and the first one held on June 1 2001. Many countries of the world have joined the celebration since then.<br />
According to the FAO, the World Milk Day “provides an opportunity to focus attention on milk and to publicise activities connected with milk and the milk industry. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.”<br />
Until the Nutricima push, Nigeria had never celebrated the World Milk Day.<br />
Mr. Lampe Omoyele, marketing director of Nutricima Limited, a joint venture between PZ Cussons and Glanbia International of Ireland, said Nutricima kicked off observance of the day in Nigeria to draw attention to the importance of milk in nutrition particularly in countries like Nigeria struggling to attain the Millennium Development Goals. A key goal of the MDGs adopted by world leaders under the aegis of the United Nations in 2000 is to halve the percentage of the world population living in poverty by 2015.<br />
Mr. Omoyele remarked, “Food and nutrition are key components of any effort to halve poverty, while experts agree that milk is one of the products that provide sustainable nutrition at low cost. We are committed to increasing awareness of the importance of milk in the food basket and its contribution to maintaining balanced diets and healthy living.”<br />
Nutricima&#8217;s robust observance of the World Milk Day incorporated a stakeholder engagement with the community through sharing of products and enlightenment with schools in Ilupeju, its head office, and Ikorodu, its factory base; public enlightenment through factoids announced by on-air personalities on three radio stations in Lagos;   print advertising as well as in-store promotion at leading supermarkets including Shoprite.<br />
The Ilupeju activity took place at Little Saints Montessori School. School administrator Mrs Folakemi Layeni and her senior class pupils interacted with the marketing and distribution team of Nutricima and journalists from various media houses. The pupils asked questions about the origin of the brands, their spread, as well as the flavoured milk drinks of the company.<br />
Mr. Omoyele said milk and milk products provide 15 essential nutrients for normal growth and for the maintenance of good health. Said he, “Milk has always been a historically important source of both nutrition and additional benefits. In the Christian holy book, milk symbolises blessings, as the Lord promised to give his people &#8216;a land flowing with milk and honey&#8217;. In other words, from the earliest of times, humankind has recognised that milk is one of nature&#8217;s most nearly perfect foods”.<br />
The Nutricima marketing director used the occasion to restate the company&#8217;s commitment to development of human nutrition in Nigeria saying the company “offers to the Nigerian market the widest range of milk and milk-based products as part of a strategic and conscious choice to contribute to the nutritional wellbeing of citizens of our country”.<br />
Nutricima offers a rich bouquet of three pure milk products, including Nunu, Olympic and Coast, and two other milk-based brands in Bliss, a favoured milk drink, and Yo!, a yogurt.. According to Mr. Omoyele, milk is a major contributor to healthy living; the reason the company is targeting its corporate social responsibility giving to children in public primary schools in its immediate catchment area as well as offering consumers opportunity to partake in the celebrations through gifts on purchase of its Nunu milk brand.<br />
Nunu and Olympic, Omoyele disclosed, are indigenous brands developed by the Nutricima marketing team. Nunu has become a very big player in Ghana, and is inching up in market share in Nigeria with better strategic marketing and distribution support. Coast has been a strong player in the Nigerian milk market for decades.<br />
Nutricima is a joint venture owned by PZ Cussons Plc UK and Glambia Plc, Ireland. While Glambia is one of the biggest dairy companies in the world, PZ Cussons is a leading global personal and home care manufacturer with over 100 years commercial experience in Nigeria. Nutricima seeks to provide nutritionally sound products that improve the nutritional and health status of consumers.</p>
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