Subsidy Removal: What Really Went Wrong?

The hullabaloo that accompanied the removal of fuel subsidy by the Federal Government seems to give the impression that Nigerians were going to go to war if the government failed to shift grounds on the matter. Although many Nigerians reacted... (Continue reading)

NigComSat-1R: A Technological Breakthrough for the Nigerian Broadcast Industry

Nigerian Communications Satellite (NIGCOMSAT) Limited was incorporated as a limited liability company in April 2006. It is a company under the auspices of the Federal Ministry of Communication Technology. NIGCOMSAT Limited is responsible for the operation and management of Nigerian... (Continue reading)

Bigi Apple Sausage Variant: A Hit or A Miss?

Nze Eunice Onyinyechi It is no fun that the very first product/brand that will grace this page is the Bigi Apple Sausage Rolls. This is because the brand is the one of my favourite and I have to reluctantly do... (Continue reading)

Will Huawei Handsets Fly?

Ten years after it ventured into the Nigerian mobile market with initial focus on making handsets for GSM carriers, Huawei, China’s biggest phone equipment suppliers, has decided to start commercial production of handsets for consumers. Does its entry pose a... (Continue reading)

Megaplux Propelled by Inner Strength

MegaPlux is a visual branding consulting company based in Lagos. The company is run by a team of passion driven individuals overseen by Paul Inyang, the CEO/MD. Although only four years old, the company has an interesting clientele base. There... (Continue reading)

The 2011 season of the popular TV reality show Big Brother Africa, BBA is living up to expectations as an ‘amplified’ reality show. On May 1 2011, 26 housemates from 14 countries entered the BBA Amplified house. Each was aiming... (Continue reading)

Ladipo Election Opens a New Vista for Employee Managing Directors

O’Lekan Babatunde The 38th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria (AAAN) has instituted a new order which will probably widen the scope of participation and aspiration of every practitioner in running the affairs the association.... (Continue reading)

Rueben Abati: A Round Peg in a Round Hole

Ndubuisi Eluwa Recently Rueben Abati, a celebrated columnist and chairman of the editorial board of The Guardian Newspapers added another feather to his cap as he was appointed as one of the Special Assistants to work with President Goodluck Jonathan.... (Continue reading)

Orange Academy Unveils the Art of Positive Thinking

- As it immerses a new batch of Integrated Brand Experience [IBX] graduates Plans are in top gear to make history as Orange Academy; Africa’s first school of practical branding unveils its pet project ‘the Art of Positive Thinking’ APT.... (Continue reading)

Nutricima’s Strategic Push on World Milk Day

Milk and beverage firm Nutricima Limited scored one for strategic marketing goal as May entered into June as they spearheaded the first celebration of the World Milk Day in Nigeria. The five -year old firm, scion of an alliance between... (Continue reading)