Blessing Nwobodo Come October, 2011, Nigezie, Nigeria’s 24hr Music and Lifestyle channel will begin airing on Startimes Network and M-Net, says Bukkie Allison, producer, Virtual Media Network, owners of Nigezie and TEN. According to her, the channel is set to... (Continue reading)
In line with its corporate social responsibility policy, Shoprite, a supermarket chain across Africa, recently extended its ‘Help-Change-a-Life’ initiative in Nigeria by donating gift vouchers worth N170, 000 to Modupe Cole Memorial School, Lagos. Located along St. Finbarrs College Road,... (Continue reading)
A nicely written piece. From one experiential marketer to another, thank you for highlighting that our discipline is an evolving one with dependence on the consumer. These are exciting times for experiential and the education for greater recognition and acceptance,... (Continue reading)
Access Bank treated Nigerian children to a weekend of fun, hosting thousands of them to Dora the Explorer, Nickelodeon’s famous animated preschool heroine and cartoon character’s birthday recently. Dora busied herself, inspiring many children in an engaging, impressive and memorable... (Continue reading)
Leaders of the Association of Advertising Agencies of Nigeria, AAAN, have voiced appreciation to sponsors of the annual Lagos Advertising and Ideas Festival, LAIF, saying that the support of the sponsors have made the Awards successful and sustainable. Rufai Ladipo,... (Continue reading)
Kenneth O. Eze Unless urgent steps are taken to reform and properly regulate the advertising industry, Nigeria would lose the economic benefits of the industry to other countries whose nationals are gradually and systematically taking over the practice in Nigeria.... (Continue reading)
In a rare affirmation of Nigeria’s rising profile in the global community of capital markets regulation, Arunma Oteh, Director General of the Securities and Exchange Commission, SEC, Nigeria rang the bell at the close of trading on the floor of... (Continue reading)
Kenneth O. Eze Engr Dave Umahi, the Deputy Governor of Ebonyi State has commissioned the latest Gloworld shop located in Abakaliki. Globacom thus gives Ebonyi State the first of such outlet by any telecommunications company. Gloworld is Globacom’s one-stop sales... (Continue reading)
The National Institute of Marketing of Nigeria, NIMN has announced that its 2011 International Summit on Value Creation will be holding in Abuja, Nigeria’s Federal Capital Territory from October 5 through 7. LEA Aimiuwu, president of the Institute says summit... (Continue reading)
As part of its corporate social responsibility, Simon Page Business School last week organised a one-day training for journalists. Tagged ‘Marketing Essentials Workshop,’ the programme held at the institute’s office in Magodo, Lagos with about twenty-five print and electronic journalists... (Continue reading)